Digital Advertising Specialist Job at We Are RALLY in Los Angeles

Overview Join to apply for the Digital Advertising Specialist role at We Are RALLY .

RALLY is an advocacy agency with a track record of driving progress on complex political and social issues. We work with foundations, advocacy organizations, philanthropists, and other partners to shape public policy, discourse, and opinion. RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. We are an equal opportunity employer and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

We work on a wide range of issues including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, women’s rights, and more. The team collaborates with account leads, designers, strategists, and other partners to deliver high-impact campaigns.

We’re seeking candidates with hands-on experience managing digital ads—ideally in a political, advocacy, or issue-based context. Experience with Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus.

Responsibilities Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign

Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns

Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations

Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative

Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications

Maintain and improve QA protocols for all ad placements and creative versions

Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics)

Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness

Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors

Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation

Project manage content sponsorships, direct buys, and complex or emerging ad types

Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments

Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails

Mentor and guide junior staff, reviewing work and supporting professional growth

Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations

Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services

Contribute to new business efforts, helping to shape proposals and participate in pitch meetings

Qualifications 5–7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals

Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A / B testing, and optimizing for return on ad spend (ROAS)

Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI

Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports

Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps

Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach

Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines

Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach

Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports

Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed

Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment

Benefits Flexible time off policy

Two months of work-from-anywhere time in July and December

Twelve federal holidays, including Juneteenth and Indigenous Peoples’ Day

One week of paid time off between Christmas and New Year’s Day

A one-month paid sabbatical after seven years of employment

401(k) plan

Generous health, dental, and vision benefits

Transportation and technology stipends

Compensation and Additional Details The salary range for this position is $70,000–$85,000, with opportunities for growth and advancement based on performance and contributions to the team. Compensation transparency : We typically place new team members toward the lower to middle portion of the posted range, depending on experience and fit.

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