We Are RALLY is hiring : Digital Advertising Specialist in Los Angeles

Overview

Join to apply for the Digital Advertising Specialist role at We Are RALLY .

RALLY is an advocacy agency with a track record of driving progress on complex political and social issues. We work with foundations, advocacy organizations, philanthropists, and other partners to shape public policy, discourse, and opinion. RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. We are an equal opportunity employer and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

We work on a wide range of issues including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, women’s rights, and more. The team collaborates with account leads, designers, strategists, and other partners to deliver high-impact campaigns.

We’re seeking candidates with hands-on experience managing digital ads—ideally in a political, advocacy, or issue-based context. Experience with Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus.

Responsibilities

• Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign
• Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns
• Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations
• Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative
• Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications
• Maintain and improve QA protocols for all ad placements and creative versions
• Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics)
• Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness
• Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors
• Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation
• Project manage content sponsorships, direct buys, and complex or emerging ad types
• Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments
• Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails
• Mentor and guide junior staff, reviewing work and supporting professional growth
• Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations
• Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services
• Contribute to new business efforts, helping to shape proposals and participate in pitch meetings

Qualifications

Benefits

Compensation and Additional Details

The salary range for this position is $70,000–$85,000, with opportunities for growth and advancement based on performance and contributions to the team. Compensation transparency : We typically place new team members toward the lower to middle portion of the posted range, depending on experience and fit.

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