Digital Marketing Specialist II - Hybrid

Digital Marketing Specialist II - Hybrid

For over 60 years, IQAir has been a leader in improving indoor air quality in residential, commercial and institutional markets. IQAir's vision is to assist people in living longer, healthier lives by providing products and services to help them breathe cleaner, healthier air. For our North American headquarters, located in La Mirada, California, we have an immediate opening for a Digital Marketing Specialist II - Hybrid.

Summary

The Digital Marketing Specialist II role is to maximize website performance and conversion rates for IQAir's website. This position is focused on improving the customer journey, enhancing product merchandising, and implementing ongoing A / B and multivariate testing to drive higher engagement, average order value (AOV), and customer lifetime value (LTV).

This role will further provide customer-focused experiences, funnel optimizations, and merchandising solutions in IQAir's direct-to-consumer and B2B digital channels. Accountabilities include identifying and resolving conversion barriers, evaluating site and funnel performance, and collaborating with marketing, content, and design teams to ensure a visually appealing, accurate, and conversion-optimized website.

Attributes

High energy and a positive and friendly demeanor

Analytical and data-driven mindset with strong attention to detail

Ability to respond to continually changing priorities and coordinate multiple projects

Able and willing to work in a hands-on, collaborative style

Technologically capable of understanding and identifying site optimization opportunities

High-attention-to-detail, flexibility, follow-through and organizational skills

Ability to work quickly and effectively under pressure and to efficiently deal with multiple priorities simultaneously

Possess a positive, people-centric leadership style with an ability to build strong working relationships

Adapt successfully to change in a lead-edge, emerging environment

Responsibilities

Own the conversion rate optimization roadmap for IQAir.com, including testing plans, hypotheses, and KPIs

Conduct A / B and multivariate testing on product pages, landing pages, checkout flow, and forms to improve site usability and conversion performance

Collaborate with design and content teams to create and launch test variants for pages, merchandising, and calls-to-action

Analyze funnel performance using GA4, Tableau, Shopify, Hubspot, and behavioral analytics tools (VWO) to identify drop-off points and customer friction

Partner with the Strategy team to align traffic acquisition and site conversion goals for maximum ROAS

Implement Shopify optimizations, apps, and plugins to improve personalization, UX, and functionality

Support B2B landing page optimization, ensuring forms and gated content are designed for maximum conversion

Track and report on KPIs including conversion rate, AOV, bounce rate, cart abandonment, and revenue per visitor

Collaborate with retention marketing on loyalty and subscription flows to improve filter replenishment and repeat purchase rates

Benchmark competitors and industry leaders to inform site improvements and CRO best practices

Maintain brand consistency across all site experiences while testing UX and UI enhancements

Create and maintain relevant reports and documentation of tests, results, and learnings to drive continuous improvement

Other projects as assigned

Qualifications

Bachelor's degree in Business, Marketing, Data Analytics, or related field

3-5 years of experience in CRO, UX optimization, or ecommerce marketing

Strong knowledge of Shopify (or similar ecommerce platforms)

Proficiency with GA4, HubSpot, digital advertising platforms (Google Ads, Meta, LinkedIn, etc.) and testing frameworks

Understanding of A / B testing methodology, statistical significance, and experimental design

Familiarity with ecommerce merchandising and UX best practices

Working knowledge of HTML / CSS or ability to collaborate effectively with developers (preferred)

Superior ability to read, write, speak and comprehend English

Ability and willingness to successfully complete a pre-employment drug and background screen

Other Requirements

May be required to attend and participate in professional development activities both in and outside the company to stay abreast of new developments and best practices.

What IQAir offers

At IQAir, base pay is one part of our total compensation package and is determined within a range .

The pay range for this position is between $80,000 - $85,000 and most new hires start at $80,000. Your salary will depend on your skills, qualifications and experience.

IQAir offers a number of additional discretionary benefits such as :

Work with a small, flexible international team

Extensive on the job training and professional development

Company with a strong value system

Work in a Clean Air Facility

60-year history of excellence

A comprehensive benefits package that includes :

100% subsidized medical, dental & vision for team member

401K Plan with company match, 100% vested from day one

On-site gym and 24-Hour Fitness Gym Membership

Wellness Program

Alternative Transportation & Carpool Incentives

14.5 paid Holidays per year

12 Day of PTO in first year

A slide!

and much more!