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Marketing Manager

Marketing Manager

HologicNewark, DE, US
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Market Insights Manager

Hologic is seeking an experienced, strategic, and highly analytical Market Insights Manager who can partner across our commercial teams to turn data into actionable insights, help advance new product innovation, and optimize market performance.

Key Responsibilities

  • Partner with upstream marketing to help lead qualitative and quantitative research efforts (VOC, interviews, journey mapping, gap assessments, etc.) to deeply understand user and stakeholder needs.
  • Engage stakeholders through advisory boards, consulting agreements, and major events (e.g., RSNA / SBI)
  • Define customer and patient personas and help map unmet needs to inform product strategy.
  • Engage external stakeholders - through advisory boards, consulting agreements, and major events (e.g., RSNA / SBI) and internal partners - sales, marketing, clinical, etc. to ensure alignment of insights with business priorities.
  • Create structure and process that supports the Product Management team in the NPD Process with well-defined research roadmap and tools.

Market & Competitive Intelligence

  • Support the Product Marketing team to conduct robust category, competitive, market dynamics, and SWOT analyses to identify business and product opportunities and risks.
  • Design, execute, and manage quantitative studies (surveys, ASP trends) and vendor relationships.
  • Manage research vendor relationships and provide guidance on which vendors to work with in different scenarios.
  • Help develop tools and resources to summarize and translate insights into actionable strategies.
  • Build factbooks, dashboards, and analytics to inform portfolio strategy.
  • Deliver the annual Factbase (consolidated Market Model) and Quarterly Factbook (Competitive Intelligence Report)

    • Pricing & Commercial Strategy

  • Lead pricing research, competitive benchmarking, trend analyses, etc.
  • Design and execute pricing studies and recommendations for new product development launches.
  • Integrate best processes for assessing Channel fit into the NPD Research Plan

    • Strategic Planning & NPD Support

  • Serve as the subject matter expert and partner to support product marketing in the creation of NPD resource plans, support commercial marketing to inform the annual marketing plan
  • Serve as the lead to identify, detail, and communicate unmet needs that exist adjacent to existing categories or span multiple categories across the continuum of care
  • Drive scenario planning, financial modeling, and ROI analysis to support go / no-go decisions and prioritization.
  • Support long-term roadmap creation and strategic planning.
  • Present key findings and recommendations to leadership, ensuring actionable outcomes and measurable business impact.

    • Qualifications & Experience

  • Bachelor's degree in Marketing, Business, Market Research, or related discipline; advanced degree (MBA, MS) preferred.
  • 10+ years' experience in market insights, strategy, or product marketing in the diagnostics, medical device, or life sciences industry.
  • Demonstrated skills in quantitative and qualitative research methodologies; experience managing vendor relationships.
  • Strong commercial acumenexperience with pricing, market access / reimbursement, and financial / ROI modeling.
  • Ability to collaborate cross functionally (marketing, R&D, regulatory, sales, etc.) and influence without formal authority.
  • Excellent verbal and written communication skills; able to distill complex data into clear, compelling narratives.
  • Experience with tools such as survey platforms, data analysis (statistics), dashboards / BI tools is a plus.
  • Experience managing resources and timelines to deliver impactful results.
  • Ability to travel as necessary for occasional business-specific meetings or events.
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    Marketing Manager • Newark, DE, US

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