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Senior Marketing Manager

Senior Marketing Manager

Chord Specialty Dental PartnersWest Chester, PA, US
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Senior Marketing Manager

Chord Specialty Dental Partners is a leading Dental Support Organization supporting pediatric dentistry and orthodontic practices across Pennsylvania, New Jersey, Delaware, Tennessee, Indiana, and Virginia. We are seeking a Senior Marketing Manager to help drive growth across our network of specialty dental practices. This role reports to the Senior Vice President of Marketing and will focus on scaling existing locations and supporting new practice launches.

The right candidate will be both a strategic thinker and a hands-on marketer who thrives on executing campaigns that bring in new patients and strengthen our brand.

Location : West Chester, PA

Compensation : $85-95k / yr

Schedule : In-Office Tues, Wed, Thurs Remote : Monday, Friday

Responsibilities

Strategic Marketing & Digital Leadership

  • Develop and optimize integrated marketing campaigns across digital and traditional channels
  • Build and manage social media content calendars to engage target audiences and drive patient acquisition
  • Partner with leadership and external agencies to manage and update practice websites (WordPress CMS), ensuring content is fresh, relevant, and SEO-optimized
  • Implement and improve analytics platforms; create dashboards to report ROI and campaign performance
  • Support initiatives to strengthen referral relationships with pediatricians, family physicians, and other providers

Patient Experience & Digital Engagement

  • Act as the subject matter expert for patient communication systems and digital touchpoints
  • Lead online reputation management : monitor reviews and social media, and implement strategies to protect and enhance brand reputation
  • Collaborate with Operations teams to optimize lead management across multiple platforms, ensuring strong conversion rates

    • Qualifications

    Education & Experience

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 5+ years of progressive marketing experience (healthcare, dental, or service industries preferred)
  • Proven success executing multi-channel campaigns with measurable results

    • Skills & Competencies

  • Proficiency with digital marketing platforms (Google, Meta, LinkedIn), analytics tools, and marketing automation
  • Experience with WordPress CMS; familiarity with SEO best practices
  • Strong design skills (Adobe Creative Suite preferred)
  • Knowledge of social media and reputation management tools
  • Excellent written and verbal communication skills
  • Strong analytical mindset with experience using data to drive decisions
  • Highly organized and able to manage multiple projects across different markets
  • Self-motivated, collaborative, and aligned with Chord's values

    • What We Offer

  • Medical and Vision Insurance : You're eligible starting the first month after you join.
  • In-house Dental Coverage : Enjoy this benefit with $0 premium.
  • 401(k) Plan with Company Match : We help you plan for your future with our matching program.
  • Generous Paid Time Off and Holidays : Take the time you need to relax and recharge.
  • Employee Referral Program : Earn rewards for bringing talented individuals to our team.
  • Big savings, big perks : Enjoy exclusive discounts on everything from restaurants and travel to movies and more with our employee discount program.
  • Pet Insurance : We understand the importance of furry family members too.
  • Cutting-edge Technology and Training : We provide the tools and resources you need to excel in your role.
  • Life and Disability Insurance Options : Protect yourself and your loved ones with our coverage options.

    • Who We Are

    At Chord Specialty Dental Partners, our goal is for every employee to cultivate a fulfilling career. From serving patients in one of our many multi-specialty dental practices to serving our Home Office based out of Nashville, TN- we have something for everyone. We're always looking for talented, driven individuals who have a desire to make an impact.

    #IND

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    Senior Marketing Manager • West Chester, PA, US

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