Niseko Tourism is hiring : PR & Communications Manager in Holiday

Niseko Tourism is the official Destination Marketing Organisation (DMO) promoting year-round tourism in the Niseko area of Hokkaido. With a collaborative public-private framework and a global visitor base spanning Japan, Asia, Australia, North America, and Europe, we aim to elevate Niseko as a world-class, four-season destination. We are currently strengthening our brand position and marketing execution through a dedicated internal team and external branding partners.

About the role

The PR & Communications Manager is a full-time role acting as Niseko Tourisms communications manager for all external-facing content, media relations, and marketing initiatives. This person will be responsible for shaping the organizations public image and outreach to both international and domestic audiences. The position is year-round with flexible scheduling; a minimum of 5 hours in-office on weekdays (MondayFriday) is required, with remaining hours work-from-home as needed. The specialist should be fluent in English and comfortable in Japanese (bilingual environment) to effectively handle both international and Japanese media.

• Media Relations : Serve as Niseko Tourisms primary contact for media and influencers. Proactively pitch stories about Niseko to media outlets, handle incoming press inquiries, organize press visits / trips, and maintain strong relationships with both overseas and Japanese media contacts.
• Press Releases & Publicity : Draft, edit, and distribute press releases and media announcements in English (and in Japanese, with the assistance of Domestic PR & Communications position). Ensure important news, such as events, achievements, and new initiatives, are regularly communicated to the press. Prepare press kits and publicity materials as needed to promote Niseko and Niseko Tourim's programs.
• Public Newsletter & Social Media : Launch and manage a monthly e-newsletter for the general public / fans (in both English and Japanese). Oversee Niseko Tourisms social media presence on platforms like Instagram, Facebook, and YouTube plan a content calendar (~3 posts per week), create engaging posts (photos, videos, updates), and respond to comments or inquiries to grow online engagement . Act as the voice of Niseko Tourism online, ensuring channels remain active and on-message.
• Content Creation & Campaigns : Coordinate the production of key marketing content and publications. This includes managing the annual Wine & Dine dining guide (print and digital versions) and the seasonal Resort Map . Work with designers, writers, and member businesses (for advertising content) to produce these on schedule. Lead the creation of promotional videos (collaborating with videographers or internal creators) and manage any paid advertising campaigns (online or print) to promote the Niseko region.
• Website & App Management : Keep Niseko Tourisms digital platforms up-to-date. Work closely with the consulting group to update the official website content regularly publish news articles or blog posts, add new pages, and maintain multilingual content by coordinating translations (Japanese, Chinese, etc.) . Ensure the Niseko App content is refreshed each season (winter / summer) so that visitors have current information. Additionally, help maintain the AI chatbots knowledge base by updating FAQs and information, in coordination with tech staff, so that automated visitor inquiries are accurately handled.
• Brand Management & Cross-Department Projects : Uphold a consistent and positive brand image for Niseko Tourism across all media. Continue any ongoing branding initiatives (such as logo / slogan projects) and incorporate sustainability campaigns into PR messaging. Work closely with the Government Liaison / Project Assistant on any publicity related to government-funded projects (ensuring that grant project achievements or events are properly promoted). In essence, ensure Niseko Tourisms branding and messaging remain cohesive and effective across all channels.

About you

Offer

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