Creative Strategy Director Job at ESPN in New York

Overview

The Director of Creative Strategy sits within ESPN Creative Studio and translates the bold vision of our Marketing team into clear, actionable creative across every platform. At the intersection of sports, culture and storytelling, this role ensures that marketing strategies are fully understood and powerfully executed by internal creative teams.

Reporting to the Vice President, Creative Development, you will work side by side with Creative Directors, Producers and leads from Animation, Design, Music, Editorial and Production to guide work that is on brand, on strategy, and resonates with fans.

This role is about making strategy actionable, removing ambiguity, and helping our teams bring high-impact creative to life across all platforms and mediums. It calls for a deep understanding of what powerful creative looks like, what unlocks it, and the judgment to steer teams toward it. The Director works in lockstep with Marketing to ensure briefs provide the clarity and direction needed to fuel insights and inspire high-impact work.

Responsibilities

• Translate Marketing’s strategic and creative briefs into clear, actionable guidance for ESPN Creative Studio teams.
• Serve as a strategic connector between Marketing and Creative Studio, ensuring alignment on objectives, messaging, and tone.
• Ensure the brief includes all necessary inputs to develop successful creative strategy, asking the right questions before the brief is finalized.
• Develop and maintain a comprehensive “north-star” strategy translated through a creative framework, that is shared and followed by all stakeholders, ensuring strategic clarity.
• Help tailor campaign strategy to specific platforms and creative formats, maintaining consistency while allowing for creative flexibility.
• Partner with cross functional creative leads to support execution that reflects both ESPN’s brand and the strategic intent behind each campaign.
• Participate in internal reviews to evaluate work against the brief and offer strategic feedback.
• Elevate the quality and cohesion of creative output across disciplines by bringing clarity, focus, and collaboration to every project.
• Track projects across platforms to ensure creative is aligned, effective, and consistent with ESPN’s brand voice and sports leadership.
• Interpret and integrate consumer insights, research, and trend tracking to inform creative strategy and outputs.
• Follow up on campaign performance, measure success against KPIs, and share learnings to improve future work.
• Foster creative inspiration and kickoff moments, helping teams lift off ideas and stay aligned to strategic goals.

Required Qualifications

Preferred Qualifications

Required Education

Preferred Education

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The hiring range for this position in New York, NY is $135,760 to $186,670 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

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