Chief Marketing & Communications Officer

Job Details

Job Location : West Des Moines, IA

Salary Range : Undisclosed

Description

Marketing Strategy and Execution

• Develop and execute a holistic marketing and communications strategy that aligns with the company’s growth objectives, business priorities, and brand promise.
• Act as a thought partner to the President and other executives, providing insights and recommendations that influence business decisions and drive innovation.
• Conduct and analyze surety market trends in relation to consumer trends, competitive positioning and new business development opportunities.
• Work collaboratively with underwriting in leading where the company should have a presence and assesses investment decisions of new locations. Develops strategy to drive the organization to the future market positions and geographic locations.
• Build relationships with key customers to identify issues and opportunities. Works with Underwriting to identify and develop potential new agency relationships.
• Network with industry professionals to build relationships with key business resources, including SFAA, NASBP and Insurance Marketers of America.
• Collaborate with Underwriting in creating metrics to measure the effectiveness and ROI of marketing and sales efforts. Utilizes robust reporting capability that can use customer, market and performance information for goal setting, planning and tracking of marketing efforts.
• Lead research efforts with agency partners and customers to gather strategic feedback and insights.
• Work closely with Underwriting to help the teams develop, implement and follow up on their production goals and plans. Consults with underwriters to personalize their marketing approach and materials to agents and agencies nationwide. Partners with Underwriters on marketing trips to increase their marketing capabilities and production.
• Works closely with Underwriting to create effective incentive programs.
• Identifies and leads appropriate sales training and contracts with vendors to customize content to be most relevant for underwriting staff.
• Interviews Underwriter candidates and makes recommendations for hire. Works with underwriting department on on-boarding processes and educating new hires.

Brand Management and Marketing Direction

Communications

Foundation Leadership

Team Development and Leadership

Qualifications

Education and Experience : Bachelor’s degree in Marketing, Communications or related degree required. Plus 15+ years of progressive marketing and communications leadership experience. Marketing leadership role in insurance, financial services or B2B sectors preferred.

Competencies : Associate in this role will excel in Strategic Messaging , effectively communicating key initiatives and organizational goals to inspire and engage stakeholders. They will demonstrate Vision and Innovation , driving forward-thinking strategies and fostering a culture of continuous improvement. With a strong emphasis on Cultivating Organizational Empathy , they will build inclusive environments that prioritize collaboration and employee well-being. The candidate will be instrumental in Creating Top Talent , implementing talent development strategies that attract, retain, and grow high-performing individuals. As a Change Leader , they will navigate complex transformations with agility and resilience. They will adeptly Balance Stakeholders , managing diverse perspectives to achieve alignment and business success. Lastly, they will bring Business Insight , leveraging data-driven decision-making and industry knowledge to contribute to the organization’s long-term growth and sustainability.

Essential Functions :

This associate must be able to travel nationwide to build relationships for the purposes of effective marketing of the Company’s services. This associate must have effective oral and written communication skills to create marketing materials and advertising and work effectively with all types of media. The associate must be able to consult on marketing approaches and overall Company marketing strategies.

Physical Demands :

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable associate’s with disabilities to perform essential functions.

The associate’s work is performed in an office environment and requires the ability to operate standard office equipment and keyboards; and repetitive motion with substantial movements (motions) of the wrists, hands, and / or fingers. The associate frequently is required to sit walk; climb; balance and stoop, kneel, crouch, or crawl. The associate may, infrequently, be asked to lift and / or move up to 25 pounds. The associate is required to have close visual acuity to perform an activity such as : preparing and analyzing data and figures.

Working Conditions :

The work environment characteristics described here are representative of those associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the associate is exposed to normal office working conditions that are climate-controlled. The associate would not be exposed to extreme heat cold or other workplace hazards. The noise level in the work environment is usually low.

This job description is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with this position. The CMO assumes other responsibilities as assigned by the President.

#J-18808-Ljbffr