Marketing Associate

Marketing Associate, Viking Books & Penguin Books (Hybrid)

Viking Penguin is seeking a Marketing Associate to join our team responsible for marketing Viking, Pamela Dorman Books, Penguin Life, The Open Field, Penguin Books, and Penguin Classics, imprints which publish a range of fiction and nonfiction from bestselling and award-winning authors. As the Marketing Associate, you will coordinate campaigns for assigned titles under the instruction of the Marketing Director, and assist senior title marketers on campaigns. The marketing associate will work collaboratively with publicity, editorial, design, and ad buying teams on a regular basis.

The Marketing Associate should be highly motivated, enthusiastic about publishing, and enjoy reading broadly and often. We seek an individual ready to champion Viking Penguin's books from day one while working alongside a fun and fast-paced team. To succeed in this role, one must be a detail-oriented self-starter, a strong written and verbal communicator, and an organized multitasker. If you are comfortable asking questions, asking for help when needed, and being an active participant on a collaborative team, this may be the position for you!

As part of the Viking Penguin Marketing Department, you will work on books that shape national conversation and culture. We publish world-renowned academics and leaders who inspire new ways of thinking; beloved fiction authors whose novels make their way to the top of the New York Times bestseller list; and wellness experts who arm readers with tools, insights, and encouragement to live fuller, healthier lives. Authors we publish include Amor Towles, Tana French, Richard Osman, Adam Grant, Martha Beck, Dr. Uche Blackstock, Maria Shriver, Matt Haig, and Rebecca Makkai, among many others. Our team shepherds more than 100 new books into the world each year, in addition to a treasured backlist packed with perennial bestsellers. Marketers are constantly seeking new points of discovery with readers, including but not limited to data-driven advertising strategies, outreach to buzz-building influencers, and generating organic content on owned platforms.

Specific responsibilities include :

• With guidance from the Marketing Director, implement creative marketing campaigns for assigned titles, and support senior title marketers with campaign work
• Communicate campaign plans and updates with internal stakeholders and externally with authors and agents
• Document marketing activities in internal tracking systems and formal campaign summaries
• Working with the assistant social media manager, develop social media strategy for assigned titles including content creation, messaging, and timelines
• Assist with digital advertising campaigns by drafting copy and providing feedback on creatives and audience targeting
• Request and provide feedback to design teams on campaign assets
• Identify and spearhead outreach to potential publication partners (influencers, networks, organizations, brands, etc.)

Please apply if you meet the following qualifications :

The salary for this position is $56,000. All positions are currently eligible for annual profit award or bonus, subject to Company results. This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc administrative projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).