Marketing Associate

Marketing Associate

Transforming the lives of those affected by severe mental illness

At Amae Health, we are dedicated to helping the 15.4 million Americans living with severe mental illness (SMI) lead stable, meaningful lives, while ending the cycle of repeat hospitalizations. In partnership with some of the nation's top academic medical centers we've pioneered an innovative outpatient care model that combines compassionate, in-person psychiatric care with comprehensive wraparound support. Our integrated care teams including psychiatrists, therapists, primary care physicians, health coaches, and peer support specialists work together to treat the whole person via a unique model, addressing physical, mental, and social needs in unison. By caring for every aspect of our patients' well-being, we help them not just survive, but truly thrive.

Amae Health is a Series B venture-backed Public Benefit Corporation dedicated to becoming the nation's center of excellence for individuals living with severe mental illness (SMI). Backed by top-tier venture capital firms and strategic healthcare investors, we collaborate with prestigious health systems including NewYork-Presbyterian, Stanford Healthcare, and Cedars-Sinai, underscoring our commitment to fundamentally transforming mental health care delivery at scale.

The Team :

At Amae we are a collective of healthcare operators and providers on a mission to create a radically different patient-first behavioral health care model that truly transforms patient's lives by integrating care delivery, patient experience, cutting edge technology and research. Join a team of providers, operators, builders and technologists from One Medical, Forward Health, Stanford, Hinge Health, Palantir, The Four Seasons, and Brightline as we redefine care for the most vulnerable populations - in our communities and across the nation.

The Opportunity :

We are looking for a Marketing Associate (Brand & Product) to join our Growth team at Amae Health. This is an individual contributor role for a scrappy, creative builder who thrives at the intersection of brand marketing, content development, design, and execution. Reporting to the Director of Growth, you will have the opportunity to shape messaging across audiences patients, families, providers, health systems, and payors, and bring Amae's story to life.

From brand positioning and patient-facing campaigns to B2B sales enablement and referral collateral, you'll execute brand strategy : developing the message, creating the design, and delivering polished materials that strengthen Amae's presence in the market.

What You Will Work On :

• Brand & Messaging : Shape and refine messaging across all channels to clearly communicate Amae's value, drive engagement, and support growth. Ensure consistent brand voice and visuals across web, print, and digital platforms.
• Creative Design & Production : Lead the creation of polished, on-brand marketing assetssales decks, articles, case studies, social content, email templates, and moreto engage target audiences and maintain visual consistency.
• Patient Marketing : Develop patient-facing campaigns and materials that make Amae's services approachable and trustworthy. Create ads, guides, referral resources, and educational content that clearly communicate our value, reduce barriers to care, and increase patient conversion and retention.
• B2B Enablement : Partner with the growth and community liaison teams to develop compelling collateral for payors, employers, health systems, and providers. Translate complex clinical and economic value into clear, visually engaging materials that strengthen partnerships and support contract discussions.
• Collaboration : Work cross-functionally to align messaging and design across all touch points, ensuring a unified and high quality brand experience for patients, providers, and partners.
• Iteration & Reporting : Monitor campaign performance and asset utilization across audiences, gather insights from both data and stakeholder feedback, and refine messaging, content, and design accordingly. Build a culture of learning by testing, iterating, and sharing what works.
• Startup Execution : Operate with a builder's mindset, moving quickly from idea to launch, testing new approaches, and adapting as priorities shift. Balance creativity with executional rigor, thriving in the fast-paced, hands-on environment of a growth-stage healthcare startup.

About You :

You are equal parts creative problem solver and empathetic communicator. You thrive in environments where you can figure things out, take a concept from rough idea to polished design, and deliver high-quality marketing products that resonate across audiences. You have the ability to translate complex ideas into clear, compelling stories whether in a website update, a referral handout, or a sales deck and you care deeply about how those stories are received. You're excited by the challenge of helping define how Amae's brand is positioned across the ecosystem and can blend strategic messaging with hands-on execution.

What You'll Have :

This is a full-time on-site opportunity to be based in San Francisco, CA or New York City.

Amae Health is proud to offer a comprehensive benefits package to take care of you now and in the future, focusing on your personal, financial and professional wellness.

More About Amae :

'Amae', pronounced 'Ah-mai', is a Japanese concept meaning the need to be in good favor with, and the ability to depend on, the people around oneself. It reflects our core belief that a strong support system is essential to build people up, strengthen their will to carry on and even to thrive in life. This mentality applies across our whole company from the patients we serve to the team we're building.

We're a Public Benefit Corporation (PBC) that provides outpatient psychiatric and primary care health services through value-based care arrangements. Our model's success is predicated upon achieving outcomes for our patients, not on the volume of services provided.

Amae Health is an equal opportunity employer and encourages all applicants from every background and life experience to apply.