Marketing Physician & Community Liaison

Position Summary The Marketing Physician & Community Liaison serves as the bridge between Aquacare / Fitness Forum Physical Therapy and the local medical and community network.

This role is responsible for building and maintaining strong referral relationships with physicians, case managers, attorneys, and other community partners, while also increasing awareness of our specialty programs and services.

The ideal candidate is personable, professional, and proactive in identifying growth opportunities that align with the company’s mission of delivering exceptional, patient-centered care.  Experience with social media / networking preferred.

Key Responsibilities Physician & Referral Relationship Development Build and nurture strong relationships with physicians, surgeons, nurse practitioners, case managers, and referral coordinators.

Conduct regular in-person visits, presentations, and luncheons with referral sources.

Serve as a knowledgeable resource on Aquacare / Fitness Forum’s specialty programs (pelvic floor, aquatic therapy, vestibular rehab, work conditioning, etc.).

Track referral patterns and provide timely follow-up to ensure satisfaction and identify areas for improvement.

Interact with the clinical team for outreach projects and development of referral targets.  Community Outreach & Marketing Develop and strengthen partnerships with community organizations, schools, employers, and wellness providers.

Represent the company at health fairs, community events, and business networking functions.

Organize and support workshops, seminars, and educational events for the public and referral partners.

Collaborate with the marketing team to ensure brand consistency across outreach efforts.

Strategic Growth & Reporting Identify new market opportunities and share insights with leadership to support strategic planning.

Collect feedback from physicians and community partners to improve patient access, satisfaction, and outcomes.

Maintain detailed records of contacts, visits, and activities in the CRM / EMR system.

Provide monthly reports summarizing activities, outcomes, and recommendations.

Qualifications Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field preferred.

Experience in healthcare marketing, physician relations, pharmaceutical sales, or community outreach.    Strong interpersonal, communication, and presentation skills.

Ability to work independently, manage time effectively, and travel between clinics and referral sources.

Professional appearance and demeanor with strong customer-service orientation.

Knowledge of physical therapy services required.

Key Competencies Relationship Building & Networking Professional Communication (verbal & written) Initiative & Self-Motivation Strategic Thinking & Business Development Team Collaboration Looking for someone living in the lower Sussex County Region or Easton / Salisbury Maryland  Compensation & Benefits Competitive salary with performance incentives Mileage reimbursement for travel Health, dental, vision, and retirement benefits Paid time off and professional development opportunities   Join a Team Where You Can Grow, Specialize, and Make a Difference!

For over 26 years, Aquacare & Fitness Forum Physical Therapy has proudly delivered premier outpatient physical therapy services across Maryland and Delaware as a locally owned and operated practice.

We’re committed to helping our clinicians specialize in their fields of interest—supporting professional growth through mentorship and continuing education.

Our specialty services are designed to meet the diverse needs of our community and include :

• Specialty Areas : Orthopedic Rehabilitation OP Home Visits (PT PLUS) Aquatic Therapy Sports Rehabilitation (Aquacare Athletics) Balance & Vestibular Therapy Dance Rehabilitation Lymphedema Treatment Neurological Rehabilitation Pelvic Floor Therapy Women’s Health At Aquacare & Fitness Forum PT, you’ll be part of a collaborative, patient-centered team that values quality care and clinical excellence.
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