Sr. Manager, Direct-to-Fan (Latin America)

Senior Manager, Direct-To-Fan (Latin America)

We are seeking a highly organized and proactive Senior Manager, Direct-To-Fan to join Warner Music Group's Global Marketing team. The Senior Manager, Direct-To-Fan (Latin America) will lead Warner Music Group's strategy for connecting artists and fans across the region, embedding modern fan engagement into campaigns and artist development.

Here you'll get to :

• Partner with the SVP, Global D2F Services and VP, CRM to shape and execute the global D2F strategy, aligning global priorities with local execution across Latin America
• Advocate for a fan-first approach, embedding D2F into campaign planning and artist narratives throughout the region
• Champion innovation by driving new platforms, tools and community models across Latin America
• Shape how fans in Latin America discover, sign up and stay engaged, making sure they have compelling reasons to join and keep coming back
• Partner with Audience and CRM teams to move casual listeners into active superfans by using first-party data, direct comms and community engagement
• Define and share best practices on how labels can cultivate fandom beyond social algorithms, including direct communication channels and fan monetization
• Build strong partnerships with Warner Music's Latin American label teams, ensuring D2F insights and practices are embedded into campaign planning
• Partner with global D2F leads to put fandom at the heart of campaigns across regions
• Serve as a strategic advisor to regional marketers and artist managers, enabling them to leverage D2F platforms and data effectively
• Define KPIs and success metrics for D2F adoption in Latin America, with a focus on fan growth, engagement and lifetime value
• Leverage analytics to evaluate performance, providing insights to optimize strategies and demonstrate impact
• Continuously assess emerging trends in fandom, consumer behavior and digital culture in Latin America, ensuring Warner stays ahead of the curve

About you :

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About us :

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group : Independent Minds. Major Sound.

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