Sr. Manager, Direct-to-Fan (Latin America)

Veterans Staffing • Miami, FL, US

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Senior Manager, Direct-To-Fan (Latin America)

We are seeking a highly organized and proactive Senior Manager, Direct-To-Fan to join Warner Music Group's Global Marketing team. The Senior Manager, Direct-To-Fan (Latin America) will lead Warner Music Group's strategy for connecting artists and fans across the region, embedding modern fan engagement into campaigns and artist development.

Here you'll get to :

Partner with the SVP, Global D2F Services and VP, CRM to shape and execute the global D2F strategy, aligning global priorities with local execution across Latin America
Advocate for a fan-first approach, embedding D2F into campaign planning and artist narratives throughout the region
Champion innovation by driving new platforms, tools and community models across Latin America
Shape how fans in Latin America discover, sign up and stay engaged, making sure they have compelling reasons to join and keep coming back
Partner with Audience and CRM teams to move casual listeners into active superfans by using first-party data, direct comms and community engagement
Define and share best practices on how labels can cultivate fandom beyond social algorithms, including direct communication channels and fan monetization
Build strong partnerships with Warner Music's Latin American label teams, ensuring D2F insights and practices are embedded into campaign planning
Partner with global D2F leads to put fandom at the heart of campaigns across regions
Serve as a strategic advisor to regional marketers and artist managers, enabling them to leverage D2F platforms and data effectively
Define KPIs and success metrics for D2F adoption in Latin America, with a focus on fan growth, engagement and lifetime value
Leverage analytics to evaluate performance, providing insights to optimize strategies and demonstrate impact
Continuously assess emerging trends in fandom, consumer behavior and digital culture in Latin America, ensuring Warner stays ahead of the curve

About you :

7+ years' experience in direct-to-fan or digital marketing roles with regional or multi-market scope, ideally in Latin America

Fluency in Spanish and English required; Portuguese a plus

Proven ability to drive strategy and adoption of new platforms and practices across diverse teams and markets

Deep understanding of fan behavior, community building and data-driven marketing

Strong stakeholder management skills with experience influencing senior leaders and cross-functional partners

Familiarity with CRM, e-commerce and community platforms within music or creative industries

Excellent communication and collaboration skills; ability to translate global strategy into local execution

A modern D2F strategist who thrives at the intersection of culture, technology and fandom

Curious and forward-thinking, always exploring new ways to connect artists and fans

Data-informed but fan-first and able to balance insight with creativity, innovation and community building

Collaborative and influential, with the ability to embed new practices across diverse teams

Passionate about music and fan engagement, with a strong belief in the power of fandom to build long-term artist careers

We'd love it if you also had :

Passion for music and a strong awareness of Warner Music labels, artists and the broader industry

About us :

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group : Independent Minds. Major Sound.

Love this job and want to apply? Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.

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Manager Latin America • Miami, FL, US