Director / Senior Director, IT Service Product Marketing

We are seeking an exceptionally talented and proven Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market (GTM) execution for our rapidly growing portfolio of IT Service products. The Senior Director role reports directly to the Chief Marketing Officer and is responsible for defining how we position our solutions against the competitive landscape, creating compelling value propositions, and enabling our global sales organization to win major deals in the Enterprise Service Management (ESM) and IT Service Management (ITSM) markets.

The ideal candidate possesses deep domain expertise in the modern service delivery ecosystem and thrives on translating complex technical capabilities into clear, differentiated customer value. This is a high-visibility, high-impact role requiring both strategic foresight and flawless execution.

Responsibilities

Core Positioning & Messaging : Own the global narrative, product positioning, and key messaging for the IT Service product portfolio, ensuring differentiation against key industry players and resonance with CIOs, IT leaders, and practitioners.

Go-to-Market (GTM) Strategy : Design and execute world-class GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and Annual Contract Value (ACV) growth.

Team Management & Development : For the Senior Director role, directly lead, mentor, and develop a team of 5 product marketing managers. Foster a culture of excellence, accountability, and continuous learning within the team to maximize output and career growth.

Sales Enablement & Tools : Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials that equip the global sales force to confidently articulate product value and handle objections, ultimately improving sales win rates.

Market Leadership & Analyst Relations (AR) : Serve as the primary PMM lead for major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception and secure favorable positioning. Own competitive intelligence, translating market insights into actionable strategies that inform product roadmap priorities.

Thought Leadership & Content : Drive the creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, and presentations) that drives consideration and defines the category leadership narrative.

Cross-Functional Alignment : Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to ensure alignment on roadmap priorities, sales goals, and campaign execution.

Demand Generation Support : Partner closely with the Demand Gen team to provide the core product and solution messaging required for campaigns, events, and vertical outreach.

Required Experience and Qualifications

Domain Expertise (Critical) : Minimum of 8+ years of increasing responsibility in Product Marketing, with at least 5 years specifically focused on Enterprise SaaS platforms for IT Service Management (ITSM), IT Operations Management (ITOM), or broader Enterprise Service Management (ESM).

Competitive Experience (Essential) : Proven success in a high-growth, high-urgency competitive environment, demonstrating an ability to effectively position products against well-established market leaders.

GTM Mastery : Demonstrated track record of leading major product launches and successful GTM campaigns in a complex, global enterprise B2B environment.

Strategic & Analytical : Ability to translate market research, competitive analysis, and usage data into actionable strategic recommendations and compelling, data-backed messaging, with a clear focus on revenue impact.

Analyst Influence : Demonstrated ability to manage and execute major analyst engagements, securing favorable positioning in competitive reports (e.g., Magic Quadrants or Waves).

Communication & Influence : Exceptional written and verbal communication skills, with a proven ability to present complex topics simply and persuasively to executives, internal teams, and external customers.

Leadership & Team Management : For the Senior Director role, proven experience in successfully hiring, mentoring, and managing a team of product marketing professionals, preferably a team of 5 or more. Must demonstrate a high degree of accountability and a hands-on approach to execution.

Education : Bachelor’s degree required; MBA or equivalent experience highly desirable.

Pivots and Pace : Must be flexible, resilient, and comfortable thriving in a fast-paced, rapidly evolving organizational structure.

#J-18808-Ljbffr