Content (Social Media) Manager (Miami)

SAYN is seeking a versatile Content Manager with deep beauty industry experience to develop and execute comprehensive social media content strategies across TikTok, Instagram, and LinkedIn.

This role will primarily support SAYN while also creating and conceptualizing content for other brands in our portfolio, requiring adaptability across different brand voices and target audiences.

Responsibilities :

Capture and edit lifestyle and product content for multiple brand identities

Film and produce short-form videos, reels, and LinkedIn-optimized content

Develop creative concepts based on individual brand goals, platform-specific trends, and audience insights

Create LinkedIn content including carousel posts, video content, and professional imagery that showcases brand expertise and industry leadership

Ensure content aligns with overall campaigns and maintains distinct brand voices

Adapt content strategies for different demographics and professional audiences across platforms

Qualifications :

5+ years of experience in content strategy, conceptualization and creation for beauty, lifestyle or wellness brands.

Proven experience creating content for TikTok, Instagram, and LinkedIn with demonstrated understanding of each platform's unique requirements

Photography and videography skills with ability to adapt visual style for different brand aesthetics

Proficiency in editing tools (Adobe Creative Suite, CapCut, or similar)

Strong grasp of social media trends across consumer and professional platforms

Experience working with beauty / lifestyle brands and understanding of industry-specific content strategies

Excellent communication skills and ability to work collaboratively with multiple cross- functional teams

Strong attention to detail, exceptional time management, and adaptability to manage multiple brand voices simultaneously

Ability to pivot between lifestyle consumer content and professional B2B content as needed