Manager - Marketing and Public Relations Job at Western Technical College - Comp

Overview

Manager - Marketing and Public Relations : The Manager of Marketing & Public Relations is responsible for managing marketing and public relations efforts that support the College’s visibility, brand, and community engagement. This position supports institutional goals by overseeing the development and delivery of print, digital, video, and web content that promotes the College’s programs and services. The manager directs a team of creative professionals to ensure consistent messaging and high-quality materials for internal and external audiences while ensuring compliance with College policies, procedures, and security protocols.

This position is hybrid eligible with 1-2 day / week working from home after the training period.

Responsibilities

• Maintain and uphold the College values of Learning, Excellence, Accountability, Diversity, Student Success, Teamwork, Integrity, and Respect. Regular attendance is required.
• Marketing Strategy and Oversight - Lead the planning, development, and implementation of marketing campaigns, publications, and promotional material at the direction of the Director of Marketing, Communications, and Legislative Advocacy.
• Ensure marketing content is innovative, meets project timelines, and aligns with institutional goals.
• Oversee college-wide marketing activities and evaluate effectiveness through data and strategic analysis.
• Manage the marketing department budget and allocate funds based on project needs and priorities.
• Serve as the liaison between the department and advertising agency of record.
• Ensure consistency and quality in institutional messaging across all communication channels.
• Serve as the backup to the Director of Marketing, Communications, and Legislative Advocacy in the development of College communications, advocacy letters, and public statements.
• Serve as the College’s brand champion, ensuring alignment of messaging with Western’s identity across platforms and audiences.
• Act as the primary point of contact with media partners, sending news releases and media advisories, drafting talking points, and preparing representatives for interviews.
• Direct public relations strategies that support the College’s image and stakeholder engagement.
• Lead coordination of PR-related College events and sponsorships.
• Promote College events using various communications channels.

Qualifications

Minimum Qualifications

Preferred Qualifications

Details

This position reports to : Director - Marketing, Communications, and Legislative Advocacy

Starting annual / hourly salary range based on education and experience : $61,350 - $81,734

This position includes competitive salary, along with a wide variety of benefits available to full-time Western Technical College Employees. Benefits include : health, HRA, dental, life, retirement - Wisconsin Retirement System (WRS), voluntary vision, supplemental Allstate insurance, pet insurance, short-term and long-term disability insurance, flexible spending accounts, employee assistance program, Employee Wellness Incentive, Education Reimbursement, and tax-sheltered retirement annuity programs - 457 & 403(b). A range of paid leave is available (Bereavement, Casual Illness, Personal, Vacation, Holidays, Summer Fridays, Shut Down, Parental paid leave, Military paid leave, Volunteer leave, Leave donation).

Applicant review will begin : October 20, 2025

Start Date : December 2025

Copies of transcripts from regionally accredited colleges or universities are acceptable during the application process (originals required upon hire).

Western is accredited by the Higher Learning Commission. Western is committed to a safe and respectful workplace for all employees.

Equal Opportunity

An Equal Opportunity / Access / Employer And Educator. Western Technical College is an EEO / AA / Title VI / Title IX / Section 504 / ADA / ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status. Reasonable accommodation will be provided in the job application process. For accommodation requests, contact the EEO / AA Compliance Officer at (608)785-9274.

Non-Discrimination Notice

Western Technical College does not discriminate on the basis of age, race, color, national origin, disability, marital status, sex, including sexual orientation and gender identity, veteran status, genetic testing or other legislated categories in employment, admissions, programs, or activities. Inquiries regarding non-discrimination policies may be directed to John Heath, Director of Human Resources, Western Technical College, 111 7th Street North, La Crosse, WI 54601, 608-785-9464.

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