Head of Howdy

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

Roku recently launched Howdy , a new subscription video-on-demand (SVOD) service designed to deliver quality, comfort content at a great pricead-free. Were seeking a dynamic, entrepreneurial leader to serve as the Head of Howdy , acting as the General Manager (GM) of this new direct-to-consumer streaming business.

This role will oversee the overall health of the Howdy business, encompassing subscriber growth, P&L, positioning, pricing, acquisition, retention, partnerships, and day-to-day operations. The Head of Howdy will wake up every morning focused on building and growing this service across Roku and third-party distribution platforms and partnerships. This is a highly cross-functional leadership role with a mandate to build, scale, and evolve a new SVOD offering from the ground up.

For California Only - The estimated annual salary for this position is between $300,000 - $450,000 annually, plus equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You Will Be Doing

• General Management & P&L Ownership
• Act as the Directly Responsible Individual (DRI) for Howdy, accountable for overall business performance.
• Drive subscriber acquisition, churn management, lifetime value, and unit economics.
• Develop and manage the annual operating plan, budgets, and forecasts.
• Growth & Marketing
• Partner with internal Roku marketing teams to define and execute the acquisition strategy both on and off Rokus platform.
• Optimize pricing, packaging, promotional campaigns, and partnerships to maximize subscriber growth.
• Define and test positioning and messaging for the service.
• Content Strategy & Partnerships
• Collaborate with Rokus central content licensing team to secure compelling titles for Howdy (non-exclusive and select premium licensed content).
• Shape content analytics, promotion, and merchandising to drive acquisition and retention.
• Explore future opportunities for exclusives.
• Product & Operations
• Oversee end-to-end subscriber experience, including onboarding, billing, customer care, and churn mitigation.
• Partner with product and engineering teams to improve the service experience and expand distribution on third-party platforms.
• Facilitate operational scaling as Howdy grows.
• Team Building & Leadership
• Build and lead a small, high-performing matrixed team, including marketing, analytics, operations, and product, as the business scales.
• Collaborate effectively across Rokus organization, leveraging functional expertise across the company.
• Foster a data-driven, test-and-learn culture.

We're Excited If You Have

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k) / pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.?

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.?

To learn more about Roku, our global footprint, and how we've grown, visit https : / / www.weareroku.com / factsheet .

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