Principal, Franchise Strategy Marketer

Principal, Franchise Strategy Marketer

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role : As a Principal, Franchise Strategy Marketer, you will play a key leadership role in shaping the long-term strategic direction across multiple franchises within the Peripheral Vascular business. You will lead and execute high-impact strategic projects that drive growth, support data-driven decision-making, and enable portfolio optimization. Acting as a strategic thought partner to senior leaders, you will develop business cases for new product opportunities, guide investment decisions, and influence the trajectory of innovation within the organization.

Your responsibilities will include :

• Strategic planning and portfolio leadership
• Partner with franchise leadership to define and refine long-term strategic objectives and growth plans
• Conduct market assessments, competitive analyses, and technology landscape evaluations to identify opportunities and risks
• Lead the development of portfolio evaluation frameworks and strategic roadmaps across franchises
• Facilitate portfolio prioritization using data-driven tools to optimize investment decisions
• Investment prioritization and opportunity assessment
• Create tools and models that support investment prioritization, scenario planning, and resource allocation
• Evaluate emerging technologies, clinical trends, and adjacent markets for strategic fit and business value
• Translate complex analysis into clear, actionable recommendations for executive stakeholders
• Business case development and new business growth
• Build robust business cases for new product lines, partnerships, and acquisitions, including financial modeling and risk assessment
• Collaborate cross-functionally with R&D, Finance, Business Development, and Global Marketing to validate strategic assumptions
• Support due diligence and integration planning for inorganic growth initiatives
• Strategic execution and leadership support
• Lead initiatives that address critical business questions related to portfolio expansion, lifecycle strategy, and market positioning
• Serve as a trusted advisor to franchise leaders and senior executives
• Develop and present clear strategic narratives and recommendations for both internal and external audiences
• Tools and capability building
• Develop and scale strategic frameworks, dashboards, and decision-support tools across the marketing organization
• Mentor and coach junior team members to strengthen organizational strategic capabilities

Required qualifications :

Preferred qualifications :