Talent.com
Marketing Technology Program Manager (Alameda)
Marketing Technology Program Manager (Alameda)Cypress HCM • Alameda, CA, US
serp_jobs.error_messages.no_longer_accepting
Marketing Technology Program Manager (Alameda)

Marketing Technology Program Manager (Alameda)

Cypress HCM • Alameda, CA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.part_time
job_description.job_card.job_description

Marketing Technology Program Manager

We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marketing technology stack. This role will serve as Technical Service Delivery Owner (TSDO) for marketing technology services, focusing on technology strategy and lifecycle management while partnering closely with marketing operations teams who execute campaigns and business processes using these platforms. This role will bridge marketing objectives with technical execution, ensuring our martech investments deliver measurable business outcomes and competitive advantage.

Key Responsibilities :

Strategic Program Leadership

  • Lead cross-functional initiatives, implement solutions, and continuously optimize marketing technology solutions including CRM, marketing automation, analytics platforms, and customer data platforms
  • Develop and maintain a comprehensive martech roadmap aligned with business growth objectives and marketing strategy
  • Partner with marketing, sales, IT, and data teams to define requirements, priorities, and success metrics for technology investments

Business Value Delivery

  • Partner with Marketing operations and Marketing leadership to establish KPIs and ROI frameworks to measure the business impact of marketing technology initiatives
  • Implement utilization improvements that directly contribute to pipeline generation, conversion rates, and customer acquisition costs
  • Present regular executive updates, in partnership with Marketing counterparts, on program performance, demonstrating clear connections between technology investments and revenue outcomes
  • Technical Program Management

  • Work with Marketing stakeholders to manage complex, multi-workstream programs involving vendor selection, system integrations, data migration, and process automation
  • Coordinate technical resources across internal teams and external vendors to ensure on-time, on-budget delivery
  • Develop comprehensive project plans, risk mitigation strategies, and change management processes for large-scale technology implementations
  • Stakeholder Management & Governance

  • Navigate complex organizational dynamics to build consensus among diverse business stakeholders with varying priorities and perspectives
  • Facilitate executive steering committees and cross-functional working groups to maintain alignment on priorities and resource allocation
  • Manage competing requirements and expectations across marketing, sales, IT, and executive leadership teams
  • Establish governance frameworks for marketing technology decisions, vendor management, and data compliance
  • Drive decision-making processes that balance technical feasibility with business needs across multiple departments
  • Serve as the primary liaison between marketing leadership and IT teams for all martech-related initiatives
  • Required Qualifications

    Experience & Background

  • 5+ years of program management experience managing complex, multi-million dollar technology implementations with clear business outcomes
  • Experience working with marketing technology stack components including marketing automation platforms (Pardot, Marketo), data enrichment tools (ZoomInfo, Clay.com), customer engagement platforms (Braze), customer data platforms (Adobe CDP), and sales intelligence tools (LinkedIn Sales Navigator) is required
  • Strong track record in contract / consulting engagements with ability to quickly integrate into existing teams and processes
  • Technical & Analytical Skills

  • Deep understanding of marketing operations, lead management processes, and customer data workflows is essential
  • Experience with system integrations, API management, and data architecture principles is required
  • Knowledge of triggering and targeting systems for personalized customer experiences
  • Proficiency in project management methodologies (Agile, Waterfall) and tools (Jira, Airtable, etc.)
  • Leadership & Communication

  • Demonstrated ability to influence and align senior stakeholders without direct authority, particularly in environments with competing priorities
  • Excellent executive communication skills with experience presenting to C-level audiences and managing conflicting viewpoints
  • Proven capability to translate complex technical concepts into business value propositions for diverse audiences
  • Strong conflict resolution and negotiation skills to drive consensus among stakeholders with differing objectives
  • Experience operating effectively as an external consultant with minimal onboarding time
  • Compensation : $65 - $89.28 per hour

    serp_jobs.job_alerts.create_a_job

    Marketing Program Manager • Alameda, CA, US

    Job_description.internal_linking.related_jobs
    Senior Technical Program Manager, Ads

    Senior Technical Program Manager, Ads

    Pinterest • San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to br...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Cypress HCM is hiring : Marketing Technology Program Manager in Alameda

    Cypress HCM is hiring : Marketing Technology Program Manager in Alameda

    Mediabistro • Alameda, CA, United States
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Cypress HCM is hiring : Marketing Technology Program Manager in Sunnyvale

    Cypress HCM is hiring : Marketing Technology Program Manager in Sunnyvale

    Mediabistro • Sunnyvale, CA, United States
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Lifecycle Marketing Manager, Analytics & Engagement

    Lifecycle Marketing Manager, Analytics & Engagement

    Waymo • Mountain View, CA, United States
    serp_jobs.job_card.full_time
    Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on buildin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Technical Program Manager, Onboard

    Technical Program Manager, Onboard

    Waymo • Mountain View, CA, United States
    serp_jobs.job_card.full_time
    Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on buildin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Staff Technical Program Manager, Search Signals

    Senior Staff Technical Program Manager, Search Signals

    Pinterest • San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to br...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, Technical Program Manager - Digital Marketing Technology

    Director, Technical Program Manager - Digital Marketing Technology

    Salesforce, Inc. • San Francisco, CA, United States
    serp_jobs.job_card.full_time
    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryProgram & Project ManagementJob Detail...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, Technical Program Manager - Digital Marketing Technology Job at Salesf

    Director, Technical Program Manager - Digital Marketing Technology Job at Salesf

    Mediabistro • San Francisco, CA, United States
    serp_jobs.job_card.full_time
    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryProgram & Project ManagementJob Detail...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Program Manager

    Marketing Program Manager

    Carta • San Francisco, CA, US
    serp_jobs.job_card.full_time
    Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Cypress HCM is hiring : Marketing Technology Program Manager in San Francisco

    Cypress HCM is hiring : Marketing Technology Program Manager in San Francisco

    Mediabistro • San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Director, Technical Program Manager - Digital Marketing Technology

    Director, Technical Program Manager - Digital Marketing Technology

    Salesforce, Inc.. • San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Technical Program Managers (TPMs) play a meaningful role at Salesforce in leading large-scale, cross-functional initiatives within our Technology, Marketing & Products organizations.TPMs are respon...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Cypress HCM is hiring : Marketing Technology Program Manager in Santa Clara

    Cypress HCM is hiring : Marketing Technology Program Manager in Santa Clara

    Mediabistro • Santa Clara, CA, United States
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Technology Program Manager Job at Cypress HCM in San Mateo

    Marketing Technology Program Manager Job at Cypress HCM in San Mateo

    Mediabistro • San Mateo, CA, United States
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Staff Technical Program Manager, Ads Measurement

    Staff Technical Program Manager, Ads Measurement

    Pinterest • San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to br...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Technical Program Manager, Release

    Technical Program Manager, Release

    Waymo • Mountain View, CA, United States
    serp_jobs.job_card.full_time
    Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on buildin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Software Technical Program Manager

    Software Technical Program Manager

    Waymo • Mountain View, CA, United States
    serp_jobs.job_card.full_time
    Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on buildin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Marketing Technology Program Manager

    Marketing Technology Program Manager

    Cypress HCM • San Francisco, CA, US
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Cypress HCM is hiring : Marketing Technology Program Manager in San Mateo

    Cypress HCM is hiring : Marketing Technology Program Manager in San Mateo

    Mediabistro • San Mateo, CA, United States
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Cypress HCM is hiring : Marketing Technology Program Manager in Fremont

    Cypress HCM is hiring : Marketing Technology Program Manager in Fremont

    Mediabistro • Fremont, CA, United States
    serp_jobs.job_card.full_time
    Marketing Technology Program Manager.We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marke...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Program Manager

    Marketing Program Manager

    ACL Digital • Sunnyvale, CA, US
    serp_jobs.job_card.temporary
    Sunnyvale, CA 94089 Hybrid with two days per week onsite (Tues and Thurs).Reporting to the Senior Director of Global Partner Programs, this position will support consecutive leave of absence on th...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted