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Senior Paid Social Strategist

Senior Paid Social Strategist

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Senior Paid Social Strategist to manage paid social strategy and delivery for clients.

Key Responsibilities

Own day-to-day paid social strategy, including planning, testing, optimizations, forecasting, and reporting

Build full-funnel strategies based on client objectives and industry trends

Mentor junior team members and lead the creation of compelling storytelling through presentations and performance summaries

Required Qualifications

4+ years of experience in paid social planning and buying, including hands-on buying

Deep expertise across at least 4 paid social platforms (e.g., Meta, TikTok, YouTube)

Strong analytical skills with the ability to turn data into actionable insights

Excel proficiency, including comfort with pivot tables

Certifications in digital marketing and / or social media strategy are a plus

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Paid Social Strategist • Grand Rapids, Michigan, United States

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