Talent.com
Senior Manager, External Communications

Senior Manager, External Communications

MediabistroGreensboro, NC, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Overview

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 13,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting

Senior Manager, External Communications

Job Summary

We are seeking a strategic and experienced Senior Manager, External Communications, to join our global Corporate Communications department. This role is critical in building and maintaining strong media relationships while enhancing Kontoor Brands' reputation and visibility through external relations with various stakeholders including media, local communities, industry groups, and partners. The successful candidate will serve as a key spokesperson and relationship builder, crafting compelling narratives that enhance our brand reputation and protect our business interests across all external channels.

Responsibilities

  • Media Relations & Stakeholder Engagement

Develop and maintain strong relationships with key media contacts, journalists, and editors across fashion, retail, business, and local markets

  • Serve as primary media contact and spokesperson for Kontoor Brands, managing interview requests and coordinating executive media opportunities
  • Stay abreast of industry trends, news cycles, and coverage drivers to identify opportunities and develop an "always on" media strategy that proactively generates coverage for Kontoor Brands
  • Build strategic relationships with external stakeholders including community leaders, industry associations, NGOs, and advocacy groups
  • Coordinate with local market teams to develop region-specific external communication strategies and media relationships
  • Strategic External Communication Planning & Cross-Functional Collaboration
  • Develop and implement comprehensive external communications strategies that align with Kontoor Brands' global business strategy and objectives

  • Collaborate extensively across corporate functions and with Brands to ensure coordinated support for all necessary external communications
  • Work closely with business leaders to understand priorities and translate complex strategic initiatives into clear, compelling external messaging
  • Partner with global teams to ensure consistent messaging across all markets and regions while adapting for local stakeholder needs
  • Support crisis communication initiatives through strategic external communication planning and execution in partnership with relevant stakeholders
  • Craft high-quality written communications including executive messages, company announcements, newsletters, intranet content, and presentation materials
  • Ensure all internal communications maintain consistent brand voice, messaging, and strategic alignment
  • Corporate Social Media Strategy & Management
  • Develop and execute corporate social media strategies that enhance brand reputation and support business objectives

  • Manage corporate social media channels to effectively communicate company news, culture, and values to external audiences
  • Leverage social media platforms as proactive tools to promote positive brand narratives and respond to emerging issues
  • Monitor social media conversations about the brand and industry, identifying opportunities for engagement and potential reputation risks
  • Collaborate with marketing teams to ensure alignment between corporate social media and brand social media efforts
  • Content Development & Writing
  • Craft high-quality written communications including press releases, media statements, bylined articles, executive speeches, and stakeholder correspondence

  • Develop key messages, talking points, and communication toolkits for spokespeople across various external forums
  • Ensure all external communications maintain consistent brand voice, messaging, and strategic alignment
  • Education and Additional Skills

  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field
  • 8-10 years of progressive experience in external communications, public relations, media relations, or related field
  • Exceptional writing and editing skills with proven ability to craft compelling content for media and external stakeholders
  • Strong media relations background with established network of media contacts and proven track record of securing positive coverage
  • Experience developing and managing corporate social media strategies and content
  • Strong strategic thinking capabilities with ability to translate business strategy into actionable external communication plans
  • Experience managing multiple projects simultaneously while meeting tight deadlines
  • Crisis communication experience with ability to respond quickly and effectively to emerging issues
  • Preferred Qualifications

  • Advanced degree in Communications, Public Relations, or related field
  • Experience in retail, consumer goods, or fashion industry
  • Global or multi-market communication experience
  • Why Kontoor Brands?

    At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

    When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

    We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Manager Communication • Greensboro, NC, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Manager, Operations

    Senior Manager, Operations

    Thermo FisherMebane, NC, US
    serp_jobs.job_card.full_time
    Company : Thermo Fisher Scientific Inc.Our new site will specialize in fully automated pipette tip manufacturing to address growing demand. We are seeking an experienced Senior Manager, Operations to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Behavioral Health Director

    Behavioral Health Director

    RHA Health ServicesBurlington, NC, US
    serp_jobs.job_card.full_time
    Manages and directs the operations of a single business location ensuring sustained high quality of care and services to persons with disabilities. The Director leads and directs the administrative,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Chief Medical Officer (CMO)

    Chief Medical Officer (CMO)

    UNC Health CareEden, NC, United States
    serp_jobs.job_card.part_time
    Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. The Chief Medical Officer (CMO) serves ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Care Manager (Caswell County, NC)

    Care Manager (Caswell County, NC)

    Vaya HealthYanceyville, NC, United States
    serp_jobs.job_card.full_time
    Remote - must live in or near Caswell County, North Carolina.The person in this position must maintain residency in North Carolina or within 40 miles of the North Carolina border.The Care Manager i...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Patient Access ED Registration Specialist

    Patient Access ED Registration Specialist

    Cone HealthReidsville, NC, United States
    serp_jobs.job_card.full_time
    The Patient Access ED Registration Specialist is the first point of contact and creates a welcoming environment to include anticipation and action on the needs of our internal and external customer...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Business Relationship Manager - ITS Project Intake

    Senior Business Relationship Manager - ITS Project Intake

    Cone HealthGreensboro, NC, US
    serp_jobs.job_card.full_time
    Senior Business Relationship Manager ITS Project Intake.The Senior Business Relationship Manager ITS Project Intake is a senior level role responsible for managing, understanding and navigating t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    RN Care Manager Case Management

    RN Care Manager Case Management

    UNC Health CareEden, NC, United States
    serp_jobs.job_card.full_time
    Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. The Care Manager RN plays a crucial rol...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Care Manager - LP (Chatham County, NC)

    Care Manager - LP (Chatham County, NC)

    Vaya HealthPittsboro, NC, United States
    serp_jobs.job_card.full_time
    Remote - must live in or near Chatham County, North Carolina.The person in this position is required to maintain residency in North Carolina or within 40 miles of the North Carolina border.The Care...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Operations & Communications

    Director, Operations & Communications

    InsideHigherEdElon, North Carolina, United States
    serp_jobs.job_card.full_time
    Director, Operations & Communications.Director, Operations & Communications.Student Professional Development Center / Career Services. The Director of Operations & Communications plays a pivotal leade...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    EPMO Portfolio Manager Senior

    EPMO Portfolio Manager Senior

    Cone HealthGreensboro, NC, United States
    serp_jobs.job_card.full_time
    The EPMO Portfolio Manager Senior is a strategic individual contributor role that supports enterprise portfolio governance, demand intake, and prioritization processes. This role serves as a critica...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Medical Assistant I Certified - The UNC Family Medicine Center at Chapel Hill

    Medical Assistant I Certified - The UNC Family Medicine Center at Chapel Hill

    UNC Health CareProspect Hill, NC, United States
    serp_jobs.job_card.full_time
    Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. Top-ranked nationally, The UNC Family M...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Care Manager (Chatham County, NC)

    Care Manager (Chatham County, NC)

    Vaya HealthPittsboro, NC, United States
    serp_jobs.job_card.full_time
    Remote - must live in or near Chatham County, North Carolina.The person in this position must maintain residency in North Carolina or within 40 miles of the North Carolina border.The Care Manager i...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Sourcing Manager

    Senior Sourcing Manager

    Kidde Global SolutionsMebane, NC, US
    serp_jobs.job_card.full_time
    As part of Kidde Global Solutions Residential Fire Business Unit, you'll be part of a legacy of leadership in home fire safety, working with cutting-edge technologies that protect lives and propert...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sales Territory Manager - LightForce

    Sales Territory Manager - LightForce

    EnovisAsheboro, NC, United States
    serp_jobs.job_card.full_time
    Enovis Corporation (NYSE : ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcome...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Customs and Border Protection Officer

    Customs and Border Protection Officer

    U.S. Customs and Border ProtectionPittsboro, North Carolina, US
    serp_jobs.job_card.full_time +1
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Community Educator (Alamance County, NC)

    Community Educator (Alamance County, NC)

    Vaya HealthYanceyville, NC, United States
    serp_jobs.job_card.full_time
    Remote - must live in or near Alamance County, North Carolina.This position will cover Caswell, Alamance, and Chatham County, North Carolina. Must be willing to travel as needed.The Community Educat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Manager, Contracts Administration

    Manager, Contracts Administration

    CCL BrandGreensboro, NC, US
    serp_jobs.job_card.full_time
    Manager, Contracts Administration.The Center for Creative Leadership (CCL) is a top-ranked nonprofit global provider of leadership development solutions with a mission to advance the understanding,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    U.S. Customs and Border Protection Officer

    U.S. Customs and Border Protection Officer

    U.S. Customs and Border ProtectionPittsboro, North Carolina, US
    serp_jobs.job_card.full_time +1
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    The University of North Carolina at Greensboro is hiring : Director, Media Relati

    The University of North Carolina at Greensboro is hiring : Director, Media Relati

    MediabistroGreensboro, NC, United States
    serp_jobs.job_card.permanent
    Organization and Posting Details.Posting details and position information are provided below.The University information and unit purpose are included to give context for the role.The director of me...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    United States Customs and Border Protection Officer

    United States Customs and Border Protection Officer

    U.S. Customs and Border ProtectionPittsboro, North Carolina, US
    serp_jobs.job_card.full_time +1
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours