Job Description
Job Description
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
Come join a high performing marketing team and make an impact on the lives of patients! The MAVYRET consumer team exists to help reach, educate and motivate patients to seek treatment. The Associate Director will be responsible for leading all aspects of MAVYRET consumer marketing, including setting strategic direction, gathering insights, creating new tactics and planning and optimizing a significant media plan. The Associate Director will be responsible for leading agencies to develop best-in-class marketing that resonates with patients in a competitive environment. They will also be responsible for managing a marketing manager
Responsibilities
The Associate Director will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans. Internally, the Associate Director will foster positive working relationships with the sales force, medical affairs, medical review, market research, sales training, regulatory review, business analytics, paid media, the Digital Lab and other cross franchise teams.
Externally, the Associate Director owns the relationship with various ad agencies, consultants, and other vendors to successfully drive the business. The AD must demonstrate the ability to lead without authority, while building a collaborative, integrated commercial brand team.
The Associate Director will own the overall strategy for the brand, including the direction for two campaigns, one to drive patients to test for hep c, and another to drive differentiation between MAVYRET and other hep c treatments.
Specific Responsibilities Include :
Qualifications
Qualifications
Talent will be hired at a level commensurate with experience.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.
US & Puerto Rico only - to learn more, visit https : / / www.abbvie.com / join -us / equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more :
https : / / www.abbvie.com / join -us / reasonable- accommodations.html
Associate Director Consumer Marketing • Mettawa, IL, US