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Social Media Manager

Social Media Manager

MarineMaxFort Lauderdale, FL, US
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SuperYacht Division by MarineMax is seeking a highly motivated and experienced Social Media Manager to lead the strategy, execution, and growth of our brand presence across all social media platforms. This individual will oversee both holistic and channel-specific strategies for Instagram, Facebook, TikTok, LinkedIn, X, and YouTube, ensuring alignment with our brand goals, audience engagement, and business objectives.

This is a full-time position based in South Florida, with a preference for Fort Lauderdale. The ideal candidate will have a strong background in social media strategy and performance, a passion for storytelling, an understanding of the luxury lifestyle space, and ideally, experience in the yachting or marine industry.

Key Responsibilities :

Strategy & Planning

  • Develop and execute an integrated social media strategy across all key platforms.
  • Create platform-specific strategies that align with audience behaviors and content best practices for Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and YouTube.
  • Align content and campaigns with company's brand pillars, business priorities, and yachting lifestyle tone.

Content & Campaign Management

  • Work collaboratively with the content and creative teams to conceptualize and launch engaging social media campaigns.
  • Plan and oversee monthly content calendars, ensuring consistent messaging and branding across all platforms.
  • Coordinate production of photos, videos, and graphics for digital storytelling, including the hiring and direction of freelance photographers and videographers for events and campaigns.

    • Analytics & Reporting

  • Define and track KPIs to measure performance and ROI of content and campaigns.
  • Generate and present regular performance reports with data-driven insights and recommendations.
  • Stay up to date on platform algorithm changes, emerging tools, content trends, and competitive benchmarks to optimize performance.

    • Training & Internal Collaboration

  • Provide basic social media training and support to brokers and internal team members to strengthen their digital presence.
  • Collaborate regularly with the Brand Director, EU and US Marketing Managers, and brokerage team to ensure content reflects global brand objectives and broker priorities.
  • Contribute ideas that help build brand awareness, increase engagement, and showcase company's services and luxury yacht listings.
  • Possibly assist with associated brands' social channels as needed.

    • Requirements

  • Minimum of 5 years of professional experience in social media strategy and management, preferably within the yachting, luxury, or travel industries.
  • Deep understanding of social media platforms and content types, from short-form video and reels to professional brand content.
  • Proven experience working with performance metrics, social analytics tools (e.g., Sprout Social, Later, Meta Business Suite, YouTube Analytics), and paid social campaigns.
  • Ability to craft visually appealing, brand-aligned content and guide creative production.
  • Excellent communication, organizational, and project management skills.
  • Experience managing external vendors, photographers, and videographers.
  • Comfortable presenting strategies and reports to senior leadership and cross-functional teams.

    • Preferred Qualifications

  • Prior experience in the yachting or marine industry
  • Passion for or familiarity with the luxury lifestyle , boating, or travel culture.
  • Bachelor's degree in Marketing, Communications, or related field.
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    Social Media Manager • Fort Lauderdale, FL, US

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