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Media Manager
Media ManagerBvlgari • Coral Gables, FL, US
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Media Manager

Media Manager

Bvlgari • Coral Gables, FL, US
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Media Manager – Caribbean & Latin America

B V L G A R I is seeking a Media Manager to join its Caribbean & Latin America regional office , in Coral Gables, Florida.

The Media Manager will lead the planning and execution of advertising and communications across the Caribbean & Latin America , supporting Institutional, Retail, and Business Partner channels . This role focuses on delivering high-impact media strategies that reflect the brand's luxury positioning, combining traditional and digital platforms. The ideal candidate brings strong media expertise, innovative thinking, and financial discipline to drive brand visibility, editorial amplification, and campaign performance.

Becoming a BOLD Bvlgari team member means being part of an authentic, passionate work environment, while working for a CONTEMPORARY brand of worldwide renown. Among our most imperative challenges is to recruit BRILLIANT, PASSIONATE , and INNOVATIV E people to join our team.

Key Responsibilities :

Strategic Media Leadership

  • Develop and execute integrated media plans across traditional (print, outdoor, press) and digital channels (social, SEM, affiliate, display, programmatic) with a luxury focus.
  • Evaluate media opportunities for brand alignment, exclusivity, and audience relevance.
  • Present media strategies and post-campaign reports in clear, executive-ready formats.
  • Negotiate premium placements and bespoke packages with top-tier media partners.
  • Coordinate with Rome HQ for approvals, budget accountability, and production workflows.
  • Align media investments with PR and E-Commerce teams to support storytelling and performance goals.
  • Monitor and evaluate emerging media trends and technologies to anticipate shifts in consumer behavior and adapt strategies accordingly.

Innovation & Editorial Amplification

  • Drive innovation through curated digital activations and immersive storytelling.
  • Amplify editorial content via strategic display plans and luxury digital platforms.
  • Test brand-safe programmatic initiatives with refined targeting strategies.
  • Manage campaign tagging and tracking to deliver actionable insights to global teams.
  • Plan and execute, along with PR team, creator campaigns in social platforms.
  • Ensure all media activity adheres to brand safety, compliance, and regulatory standards across markets and platforms (CO-OP and Direct Media).

    • Budget & Financial Management

  • Maintain accurate media budget tracking across all channels.
  • Execute and manage purchasing orders, according to company guidelines.
  • Oversee, along with WHS MKT Manager, invoice processing, credit notes, and Co-Op media agreements with Business Partners.
  • Collaborate with Finance for reconciliation, payment processing, and reporting.
  • Apply basic accounting principles to support budget forecasting and financial discipline.

    • Agency & Stakeholder Collaboration

  • Partner with agencies to deliver innovative, brand-elevating ideas aligned with the luxury marketing calendar.
  • Present campaign effectiveness reviews to leadership with clear KPIs and strategic learnings.
  • Ensure flawless execution and reconcile agency invoicing with precision.

    • Media Analytics & Market Intelligence

  • Deliver competitive and category analysis to inform strategic decisions.
  • Provide data-driven solutions to business challenges through advanced media analytics.
  • Build internal capabilities through consumer insight education and cross-functional collaboration.
  • Work with Global Brand, Creative, and Production teams to ensure asset alignment with media intent.
  • Identify operational efficiencies to streamline workflows and enhance team productivity.

    • Key Requirements :

  • Bachelor's degree in Marketing, Communications, or related field.
  • 7+ years of experience in media planning / buying within luxury, fashion, or premium lifestyle sectors.
  • Proven expertise in digital media, performance marketing, and traditional luxury channels.
  • Deep understanding of Latin American media landscape and affluent consumer behavior.
  • Skilled in campaign optimization platforms and media analytics tools.
  • Experience managing co-op media plans and cross-functional stakeholder alignment.
  • Financial acumen with basic accounting knowledge for budget oversight.
  • Strong aesthetic sensibility and cultural fluency in luxury brand storytelling.
  • Excellent written, verbal, and interpersonal communication skills.
  • Agility and ability to react quickly with strong sense of urgency.
  • Fluency in Spanish is a must ; Portuguese is a plus.
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    Media Manager • Coral Gables, FL, US

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