Marketing Specialist Job at Pipehangers in Westwego

Overview

Carpenter & Paterson, Inc. is hiring for a full-time Marketing Specialist to work on-site at our Waggaman, LA location. The ideal candidate will contribute to existing programs while assisting with development of new initiatives aligned with company goals. The candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media, and will work in a B2B and industrial business environment.

Responsibilities

• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
• Assist with initiatives that drive brand awareness, trial, and distribution, including day-to-day execution of marketing campaigns, promotions, and sales support
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
• Develops and executes marketing campaigns, including internal / external newsletters, content creation, new-product launches, social media, and upselling
• Reports directly to the CEO but will also work closely with the Leadership Team on communications, marketing tools, website advancement, social media engagement, company newsletters and assist with employee engagement activities

Ideal Candidate / Qualifications

Compensation & Benefits

About Carpenter & Paterson

Carpenter & Paterson specializes in the manufacture and distribution of a complete line of pipe hangers and supports for commercial and industrial applications since 1913. With five locations in the U.S and growing, our supports have been specified and installed on major water treatment, pharmaceutical, process piping, petro-chemical, hospitals, and school buildings as well as many other industrial projects throughout the world.

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