Marketing Manager - Sweetgrass Plastic Surgery & Med Spa

Job Description

Job Description

About Us

Sweetgrass Plastic Surgery & Spa, together with our SG Aesthetics & Wellness brand, is part of the GVO Partners network - a rapidly growing group of medical aesthetics and plastic surgery practices across the Southeast. We help patients look and feel their best through trusted expertise, innovative treatments, and a personalized approach to care.

We are seeking a Marketing Manager to join our Charleston-based team. This person will be responsible for driving local marketing initiatives, managing digital campaigns, and executing events to support practice growth, while aligning with the broader GVO marketing strategy.

Key Responsibilities

Campaigns & Content

Plan and execute monthly promotions, marketing campaigns, and events.

Manage content creation for social media, email marketing, SMS, and in-office materials .

Ensure all creative assets align with brand standards.

Support providers with personal branding (photos, social media guidance, etc.).

Digital Marketing & Advertising

Coordinate paid campaigns across Meta (Facebook / Instagram), Google Ads, and other platforms .

Monitor performance, track ROI, and optimize campaigns for conversions.

Maintain and update website content, including specials, events, and service pages.

Operations & Reporting

Manage the local marketing calendar and ensure deadlines are met.

Track and report KPIs such as new patient counts, campaign performance, and referral sources.

Partner with the front desk team to promote specials, events, and memberships.

Collaborate with the Director of Marketing and GVO leadership on growth strategies.

Community & Events

Plan, promote, and execute practice events (open houses, grand openings, patient appreciation days, vendor collaborations).

Build and manage influencer, referral, and local partnership programs .

Qualifications

2+ years of experience in marketing ( healthcare, aesthetics, beauty, or wellness industry preferred ).

Strong skills in digital marketing, content creation, social media management, and event planning .

Proficiency with social media platforms, email platforms (MailChimp, GoHighLevel), and design tools (Canva, Adobe Creative Suite a plus) .

Experience with CRM / marketing software (GoHighLevel, 4DEMR, Monday.com, or similar).

Organized, detail-oriented, and able to manage multiple projects simultaneously.

Strong communication and collaboration skills.

Digital Marketing | Social Media Marketing | Content Creation | Event Planning | Paid Advertising | Google Ads | Meta Ads | SEO | Email Marketing | CRM | Aesthetics Marketing | Healthcare Marketing | Wellness Marketing | Influencer Marketing | Partnership Programs