Marketing Manager Job at TRAC Recruiting in Fort Lauderdale

We are seeking a Marketing Manager for a full time and direct hire role for one of our amazing partners in South Florida (this is a hybrid onsite role).

We are looking for a motivated and data-driven Marketing Manager to focus on performance & nurturing. You will lead multi-channel marketing strategies that drive acquisition engagement and retention. This role is a combination of performance marketing digital optimization and lead nurturing expertise to accelerate growth across inbound and paid channels. You should have a strong understanding of CRM automation SEO paid media and analytics. You should also have the creativity to build customer journeys that convert and be passionate about marketing and technology.

Responsibilities

• Strong focus on performance marketing nurturing & lifecycle marketing and analytics & collaboration
• Partner with digital agencies and internal stakeholders to plan execute and optimize paid media campaigns across Google Ads Meta LinkedIn and other platforms.
• Develop performance dashboards to monitor spend efficiency ROAS CPL CAC and lead quality.
• Conduct A / B testing on creative landing pages and audience targeting to continuously improve conversion rates.
• Lead SEO initiatives to drive organic growth and improve website visibility including keyword strategy technical audits and on-page optimization.
• Collaborate with web teams to align messaging and ensure paid and organic channels reinforce overall brand objectives.
• Define and implement a comprehensive nurturing roadmap based on target personas and lifecycle stages.
• Design automated workflows across email SMS and retargeting channels to increase engagement and retention.
• Use CRM data and segmentation strategies to personalize messaging and optimize conversion paths.
• Develop and execute educational and thought-leadership content like webinars whitepapers and newsletters to strengthen customer relationships.
• Analyze engagement metrics like open rates click-through rates conversion rates etc. Apply those insights to improve future campaigns.
• Build regular performance reports with actionable insights for leadership.
• Manage relationships with agency partners and cross-functional teams to ensure alignment and transparency in campaign outcomes.
• Help with strategic planning for new product launches promotions and market expansion initiatives.
• Stay current on trends in digital marketing drone technology and enterprise solutions to identify new growth opportunities.
• Minimal travel may be required.

Requirements

All qualified applicants will receive consideration for employment without regard to race color national origin age ancestry religion sex sexual orientation gender identity gender expression marital status disability medical condition genetic information pregnancy or military or veteran status. You must be legally authorized to work in the United States without current or future sponsorship.

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full Time

Experience : years

Vacancy : 1

Yearly Salary : 75000 - 90000

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