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Sr. Director of Brand Marketing

Sr. Director of Brand Marketing

P.F. Chang'sChicago, IL, United States
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Overview

Sr. Director of Brand Marketing at P.F. Chang’s. This highly visible leadership role reports to the Chief Marketing Officer and guides the development of innovative, integrated marketing strategies to grow the brand, drive guest engagement, and deliver business results.

What You’ll Do

  • Partner with the Chief Marketing Officer to shape brand strategies into growth-focused marketing initiatives, leveraging market insights to capture segment and daypart opportunities.
  • Lead and inspire internal teams and agency partners, working cross-functionally to deliver campaigns that integrate traditional, digital, and in-restaurant channels.
  • Oversee menu strategy and culinary development briefs, guiding innovation and evaluating launch viability using consumer insights.
  • Collaborate with Digital, Design, Field Marketing, Operations, and Finance to ensure consistent, impactful brand storytelling.
  • Build and manage brand partnerships and growth initiatives that elevate the P.F. Chang’s experience.
  • Mentor and develop a team of senior marketers, fostering collaboration and accountability while supporting long-term career growth.
  • Monitor brand performance, analyze results, and provide actionable insights to optimize future programs.
  • Ensure all programming is executed on time and on budget.

What We’re Looking For

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 12+ years of brand marketing experience; restaurant or hospitality industry experience preferred.
  • Proven track record leading teams (3+ years of leadership experience).
  • Experience in product (menu) development, advertising, and brand communications.
  • Creative thinker with passion for food, hospitality, and building iconic brands.

    • Work Location & Travel

  • Primarily remote with periodic on-site presence. Residency in the Greater Phoenix metro area is required after an initial remote period in the United States (up to 12 months).
  • Occasional travel up to 25%.

    • Benefits We Offer

  • Comprehensive benefits : Medical, dental, vision, and 401(k) starting on the 1st of the month following the hire date.
  • Paid vacation and sick time : 20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
  • Paid holidays : 12 company-selected holidays plus 2 floating holidays per year.
  • Competitive pay and performance incentives : Annual bonuses based on company performance.
  • Professional development : Tuition reimbursement for job-related programs.
  • Lucky Cat Meal Card : Preloaded meal card for use at corporate-owned P.F. Chang’s locations.
  • Exclusive employee discounts and support for hardship through the Lucky Cat Fund.

    • Why work with us?

    Because it’s more than a job. We are a passionate team doing meaningful work, motivated by our purpose : To Celebrate Life. Family. Food.

    Apply Now

  • Search for jobs by keyword or location.
  • Gather your work history, and prepare your resume for submission.
  • Click “Apply Now” to submit your application.

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    Director Brand Marketing • Chicago, IL, United States

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