Senior Manager, Customer Lifecycle Marketing
VirtualVocationsSpringfield, Missouri, United Statesjob_description.job_card.variable_days_ago
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- serp_jobs.job_card.full_time
job_description.job_card.job_description
A company is looking for a Senior Manager, Customer Lifecycle Marketing.
Key Responsibilities
Define and evolve the global strategy for customer lifecycle, including onboarding, adoption, and retention
Operationalize the strategy through scalable programs and audience segmentation to enhance customer journeys
Foster a high-performing team, driving a culture of ownership and customer-centric thinking
Required Qualifications
8+ years of experience in lifecycle, retention, or growth marketing in a high-growth tech company
2+ years of direct people management experience
Proven success in defining and scaling data-driven lifecycle programs across multiple segments
Bachelor's degree from a 4-year institution
Hands-on experience with customer engagement and reporting tools such as Iterable, Gainsight, or Salesforce
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Lifecycle Marketing Manager • Springfield, Missouri, United States
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