Director of Marketing

Director of Marketing

Position Type : Full-Time

Education Level : Bachelor's degree required; MBA preferred

Position Summary

A strategic and results-driven Director of Marketing is needed to lead and execute comprehensive marketing initiatives across both B2B and D2C channels. This role is pivotal in elevating the brand through targeted efforts in food service and retail distribution while driving measurable ROI across all marketing activities.

The Director will oversee all internal and external brand communications, including print materials, digital content, social media, and website management, ensuring consistency and impact at every touchpoint. A strong emphasis will be placed on building brand equity in B2B channels, supporting the sales team with high-quality deliverables, and coordinating a world-class customer experience during site visits.

Additionally, the Director will collaborate with third-party coordinators to manage direct-to-consumer marketing efforts, ensuring alignment with overall brand strategy and performance metrics.

Key Responsibilities

• Develop and execute integrated marketing strategies across B2B and D2C channels, aligned with sales forecasts and business objectives.
• Drive brand growth through food service and retail distribution, ensuring consistent messaging and measurable ROI.
• Manage content strategy for all digital and print channels, including website, social media, email, brochures, and sales kits.
• Track and report marketing performance, analyzing sales, expenses, and campaign effectiveness to optimize initiatives.
• Coordinate and elevate the customer experience during site visits, managing hospitality, logistics, and branded touchpoints.
• Plan and execute trade shows, promotional events, and customer visits, ensuring alignment with brand standards.
• Oversee marketing material production and inventory, including POS materials, customized deliverables, and photo assets.
• Conduct competitive market research and maintain databases to inform strategic decisions.
• Manage marketing budgets and resource allocations effectively.
• Collaborate with internal teams and external partners to ensure brand consistency and execution.
• Supervise personnel responsible for visitor PPE, equipment inventory, and event setup / cleanup.
• Stay current on industry trends to enhance brand relevance and market position.
• Support sales with high-impact presentations, collateral, and storytelling that communicate the brand effectively.
• Perform other duties as assigned, contributing to organizational goals and continuous improvement.

Qualifications

Knowledge, Skills & Abilities

Experience

Education

Physical Demands & Work Environment

Conditions of Employment