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Social Media & Content Strategist

Social Media & Content Strategist

FTP Agency | Food Truck PromotionsNew York, NY, US
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Job Description

Social Media & Content Strategist :

We’re seeking a  full-time Social Media & Content Strategist  to own and elevate our brand presence across social media platforms. This is a hybrid role combining strategic leadership with hands on content creation, ideal for someone who thrives at the intersection of creativity, organization, and

digital storytelling.

What You’ll Do

  • Lead social media strategy across platforms (Instagram, TikTok, LinkedIn, etc.), growing reach, engagement, and conversions.
  • Capture, create, and edit content for daily posts : including photos, short-form video, and behind the scenes moments.
  • Organize and manage content production locally (onsite activations, retail space, and events) while coordinating with freelance creators nationwide to source content from activations in multiple cities.
  • Maintain a content calendar that aligns with campaigns, partnerships, and brand moments.
  • Leverage generative AI tools and editing software (bonus if you already know them!) to create, polish, and scale content faster.
  • Analyze performance data and optimize content strategy to maximize ROI.
  • Stay on top of cultural and social trends to ensure our brand voice is relevant and impactful.

What We’re Looking For

  • 2–4+ years of experience managing social media accounts and content creation for brands, agencies, or startups.
  • Proven ability to shoot and edit video / photo content for social channels (mobile first mindset).
  • Strong understanding of social first storytelling and platform-specific best practices.
  • Organized and resourceful , with the ability to manage local content capture while coordinating with freelance teams across the country.
  • Creative mindset with a willingness to experiment — always exploring new content capture techniques, formats, and trends to keep our channels fresh.
  • Go-getter mentality : Someone who thrives in a fast-paced, entrepreneurial environment and is willing to go above and beyond when projects demand it. We want a teammate who understands that at times the balance may lean heavier toward work, but who also sees that as an opportunity to grow and make a big impact.
  • Bonus : Knowledge of generative AI tools, editing platforms, and creative automation workflows .
  • A natural communicator who can keep brand voice consistent while bringing new ideas to the table.

    • Why Join Us

    You’ll be part of a fast-growing, creative, and entrepreneurial team working at the cutting edge of experiential marketing, brand activations, and retail experiences. This is a high-visibility role where your work will directly shape how our audiences engage with us every day.

    📍 Location : New York City

    💼 Type : Full-time, salaried. $60k-$80k

    ✨ Perks : Health Insurance, Dental, Vision, flexible PTO, growth opportunities.

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    Social Media Strategist • New York, NY, US

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