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Social Media Strategist

Social Media Strategist

Bask & LatherYonkers, NY, US
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Job Description

Job Description

Salary : $85,000 $95,000

Location : Yonkers, NY

Salary Range : $85,000 $95,000 (commensurate with experience)

Department : Marketing

Reports To : Brand Marketing Manager / Head of Growth

Who We Are

Bask & Lather Co. is a fast-growing digital-first haircare brand built to help women all over the world grow and maintain hair they love. We pride ourselves on creating powerful, natural products at affordable prices and building a brand presence that inspires confidence and community.

The Opportunity

We are seeking a Social Media Strategist who is equal parts creative storyteller and data-driven marketer. This is not just about posting content its about owning the strategy, analyzing performance, and using insights to shape campaigns that convert customers, build brand awareness, and strengthen community engagement.

This role is highly collaborative with the CEO, Social Media Manager, and broader Marketing team. Youll drive omni-channel social presence, elevate Bask & Lathers storytelling, and ensure every post is optimized for both impact and performance.

Key Responsibilities

Strategy & Campaign Development

  • Develop, present, and execute social media strategies that balance brand awareness and conversion goals across Instagram, TikTok, Facebook, YouTube, Pinterest, X, Lemon8, and Discord.
  • Create campaign roadmaps for product launches, seasonal pushes, and cultural moments.
  • Conduct social media audits, identify gaps, and implement improvements.
  • Collaborate cross-functionally to ensure campaigns align with marketing, e-commerce, and retention initiatives.

Creative Storytelling & Content Execution

  • Ideate and produce trend-forward content (reels, TikToks, behind-the-scenes, graphics, copy) that resonates with the brands audience.
  • Participate in and capture live / real-time content during events, launches, and activations.
  • Develop live strategies (shopping, tutorials, events) that boost engagement and conversions.
  • Propose creative campaigns, promotions, and competitions that amplify reach.

    • Data, Analytics & Optimization

  • Track, analyze, and report on campaign performance weekly and monthly with actionable insights.
  • Use platform analytics, KPIs, and conversion data to inform content strategy and creative direction.
  • Identify top-performing formats and replicate success across channels.
  • Test and refine posting cadence, messaging, and creative for maximum ROI.
  • Benchmark against competitors and translate learnings into opportunities.

    • Community & Influencer Growth

  • Cultivate and expand Bask & Lathers online communities through proactive engagement and authentic conversation.
  • Build and manage workflows for influencer, affiliate, and ambassador programs.
  • Maintain strong relationships with creators to amplify reach and drive conversions.
  • Monitor online feedback, reviews, and sentiment to protect brand reputation.

    • Requirements

  • Bachelors degree in Marketing, Communications, or related field.
  • 5+ years of proven experience as a Social Media Strategist or similar role in beauty, wellness, or CPG.
  • Strong balance of creativity and analytical expertise.
  • Hands-on content creator : comfortable ideating, filming, and editing quick-turn content.
  • Deep knowledge of TikTok, Instagram Reels, YouTube Shorts, and platform algorithms.
  • Proficient in analytics and social media management tools (native + third-party).
  • Exceptional writing and copy skills, with a talent for storytelling.
  • Ability to thrive in a fast-paced, collaborative, on-site environment.
  • Organized and detail-oriented, able to manage multiple projects simultaneously.

    • What Success Looks Like

  • Content strategies consistently driving both awareness and conversions.
  • Measurable growth in engagement, followers, and community loyalty.
  • Clear, actionable analytics reports that guide future campaigns and creative decisions.
  • A stronger, more consistent brand presence across all platforms.
  • Social media directly fueling customer acquisition, retention, and lifetime value.
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