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Director - Social Media Strategy

Director - Social Media Strategy

Bully Pulpit InternationalNew York, NY, US
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Social and Content Strategist

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation and social impact. A growing firm, we sit on both coasts and between connecting Silicon Valley technology, Madison Avenue creative, Washington policy and real people.

The Impact You Will Make

BPI is seeking a seasoned social and content strategist to lead integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.

Salary range - $110,000 - $140,000

Expectation to work from one of our offices (DC, NYC -preferred, SF, CHI, LA) at least 3 days a week

What Day-to-Day Looks Like

Strategic Leadership & Planning

  • Develop and execute social and content strategies aligned with BPI's mission, reputation priorities, and audience needs
  • Lead always-on campaigns across key platforms (LinkedIn, Instagram, TikTok, YouTube, X / Twitter, Facebook, Reddit, Snap)
  • Design strategic growth plans and KPIs, leveraging audience insights and analytics

Content Development & Campaigns

  • Oversee content calendars, draft engaging and regulation-compliant copy
  • Deliver proactive and reactive messaging that shapes narratives around BPI's work
  • Create thought leadership content and support executive visibility across channels

    • Executive & Stakeholder Engagement

  • Serve as strategic partner and ghostwriter for executives, including posts, Q&As, and replies
  • Support visibility tied to events, media coverage, and philanthropic initiatives

    • Rapid Response & Crisis Management

  • Monitor real-time conversations to identify risks, misinformation, and reputational threats
  • Collaborate with comms, legal, and crisis teams to craft aligned responses
  • Maintain and update a rapid-response playbook with clear protocols

    • Team Leadership & Collaboration

  • Manage and mentor direct reports, ensuring best practices in publishing, moderation, and engagement
  • Partner across teams and stakeholders to drive alignment and impact

    • Measurement & Optimization

  • Deliver performance reports and insights on audience engagement and reputational trends
  • Refine strategies based on analytics and high-impact content themes
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