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Social Media Strategist, Vice President

Social Media Strategist, Vice President

Morgan StanleyNew York, NY, US
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Social Media Strategist

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 41 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values : do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career, a place for people to learn, achieve, and grow.

We are seeking a highly skilled Social Media Strategist to join our Brand Marketing team. This individual will be responsible for shaping and executing social media strategies that amplify the firm's brand, strengthen the voice of our executives, and engage key stakeholders across digital platforms. The ideal candidate is equal parts strategist and storyteller, with experience managing both corporate channels and executive social profiles in a complex, highly regulated environment. As part of a collaborative, high-performing team, you'll have the opportunity to influence the digital presence of a leading global financial services firm. This role offers exposure to senior leadership, cross-functional collaboration, and a culture that values partnership, professional growth, and the balance of creativity with discipline.

Primary Responsibilities :

  • Design and execute the firm's social media strategy across corporate and executive channels to support brand, thought leadership, and business priorities.
  • Translate business objectives into actionable social content that resonates with external and internal audiences.
  • Oversee the development of compelling content for LinkedIn, X, Meta and other priority platforms.
  • Collaborate with internal stakeholders, creative teams, and business partners to produce high-quality copy, graphics, and video.
  • Partner with executives and their delegates to shape authentic digital voices aligned with the firm's reputation and leadership position.
  • Develop tailored content strategies that highlight executive thought leadership, firm initiatives, and market commentary.
  • Partner with Legal, Compliance, and Risk teams to ensure all content meets regulatory requirements.
  • Ensure consistency of voice, brand standards, and regulatory compliance across all posts.
  • Provide counsel on best practices, platform use, and engagement strategies.
  • Stay ahead of industry, competitor, and platform trends to continuously optimize performance.

Requirements :

  • Bachelor's Degree required with 7+ years of relevant experience in social media marketing; financial services or regulated industry experience preferred.
  • Proven success developing and managing both executive and corporate social media programs.
  • Experience using social media management and analytics tools (e.g., Canva, Sprinklr, Netbase Quid, Proofpoint Patrol).
  • Superior writing and storytelling skills with the ability to adapt tone for different audiences and platforms.
  • Strong collaboration, stakeholder management, and executive presence skills.
  • Self-motivated and able to exercise independent judgment and decision making to bring solutions and deliver exceptional results.
  • Ability to balance creativity with discipline in a fast-paced, highly matrixed environment.
  • What You Can Expect From Morgan Stanley :

    We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you'll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work.

    Expected base pay rates for the role will be between $120,000 and $190,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

    Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

    It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership / union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

    Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M / F / Disability / Vet).

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