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Head of Growth and Lifecycle

Head of Growth and Lifecycle

VirtualVocationsDetroit, Michigan, United States
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A company is looking for a Head of Growth & Lifecycle.

Key Responsibilities

Build and manage a growth system with attribution, reporting, and funnel visibility

Reinvent lifecycle marketing by segmenting and activating the database, and designing nurture journeys

Lead account-based marketing programs and set priorities for field and event strategies

Required Qualifications

Proven experience in building attribution and lifecycle systems in HubSpot / SFDC

Hands-on experience with account-based marketing in B2B SaaS or OEM / channel contexts

Ability to bridge developer / PLG funnels with enterprise sales

Experience directing SEO and digital agencies with a focus on ROI

Strategic mindset with a drive to uncover new pipeline opportunities

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Head Of Growth • Detroit, Michigan, United States

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