Director, Product Marketing

Overview

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WP Engine engages the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide. WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. WP Engine serves 1.5 million customers across 150+ countries and provides premium, enterprise-grade solutions, tools, and services, including platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools. WP Engine’s technology and expertise drive significant web traffic and online performance. Learn more at wpengine.com.

What’s cool about this job?

WP Engine is expanding SaaS-based products, driving market growth, and exploring strategic investments, including M&A opportunities. This role shapes the future of our product portfolio and drives market expansion to fuel growth. As the Director of Product Marketing, you will lead our go-to-market efforts and drive product success from concept to adoption. This role is ideal for a world-class storyteller and product marketing leader who thrives in cross-functional environments, dives into customer insights, and turns complex ideas into simple, compelling narratives.

You’ll own the full product lifecycle—from informing the roadmap with market insights, to launching new features with impact, to driving long-term adoption and growth. You’ll use product marketing frameworks and tools, lead a small high-performing team, and collaborate with other Director-level peers across product, marketing, and sales. We’re excited about someone who is experimenting with or actively using AI to increase productivity and scale impact. You’ll be at the forefront of transforming our product offerings into market leaders while driving revenue and business growth through strategic marketing initiatives.

What You’ll Do

• Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption.
• Craft messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals.
• Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development.
• Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what is built and why.
• Own pricing and packaging recommendations for your products.
• Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning.
• Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results.
• Collaborate cross-functionally with peers in marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution.
• Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities.
• Use analytics to track product performance, measure ROI, and continuously improve marketing initiatives, adjusting strategies based on data-driven insights.

Requirements

Perks & Benefits

Equal Opportunity

WP Engine is an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by law.

Base Salary Range

$172,000.00 - $258,000.00

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