Ad Marketing Manager, Roku Ads Manager

Overview

Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable contribution. We're a fast-growing public company where no one is a bystander. We offer the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

We are a team of one-to-many marketing experts helping to educate agencies, advertisers, and partners on the power of the Roku platform. We turn insights into scalable programs that make an impact across the entire funnel. Our work empowers clients across every vertical to connect with audiences in smarter, more impactful ways.

About the role

The world is cutting the cord and streaming TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could. Roku has rewritten the rules of modern advertising and, to continue to drive forward, we need someone to build an ambitious narrative and agenda to engage SMB and growth-minded marketers and agencies, while driving adoption of the Roku Ads Manager platform.

Our environment is fast-paced and this role is in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are essential. We are looking for people ready to lead by example, be selfless in leadership across teams, collaborate with peers, and partner with colleagues and external partners.

For California Only - The estimated annual salary for this position is between $108,000 and $148,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What youll be doing

Strategy & Storytelling : Build ambitious marketing strategies and sales narratives that position Roku Ads Manager as a performance engine to growth-minded marketers and agencies

Thought leadership : Identify thought leadership opportunities and industry moments to spark conversations with advertisers through bold, big idea thinking

Sales Partnership : Serve as a trusted partner to the Ads Manager sales and support teams by providing strategic consulting, materials, research, and enablement support

Planning and Programming : Implement and execute annual marketing planning, in partnership with Events and Growth Marketing, for Ads Manager, inclusive of identifying events and moments that Roku will need to have a presence at

Campaign Execution : Collaborate cross-functionally with sales, product marketing, events, growth / marketing, comms, and content marketing to launch large-scale programs (i.e., webinars, email newsletters, life-cycle marketing campaigns) that drive sign-ups, activation, and upsell

Customer Advocacy : Strengthen customer advocacy through client engagement programs, case studies, and best-in-class success stories

Were excited if you have

3-5 years of relevant B2B marketing experience, ideally with exposure to SMB and / or performance-driven brands and agencies. Experience working with similar self-service ad platforms (i.e., marketing the platform, managing campaigns) is a strong plus

Rich understanding of the streaming, TV, digital, and programmatic advertising landscape and marketing challenges companies within these verticals are confronting

Proven ability to craft compelling storytelling narratives using data, copywriting, and design direction (with the ability to self-edit)

Experience developing marketing materials and messaging, including slides, reports, web content, and event strategies partnering effectively with design teams

Track record of measuring ROI and demonstrating the impact of marketing programs

Collaborative nature & track record of being an invaluable resource to sales teams

No job is too big or too small mentality youre a long-term thinker & a short-term doer

Bachelors degree or equivalent experience

Based in New York City (preferred) or Los Angeles

Willing to travel up to 30% for key industry / local events and client engagement

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k) / pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, we avoid external links in this refined description. For details about Roku, please refer to official company materials and the careers page.

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