Digital Media and PR Coordinator

We are seeking a creative and experienced

Digital Media and PR Coordinator

to lead our marketing initiatives and support brand growth. The ideal candidate will be skilled in managing multiple social media platforms, producing engaging multimedia content (including photography, videography, and graphic design), crafting compelling copy, and fostering long-term relationships with media outlets and partners.

This is a full-time, in-person position based in

McLean, VA

, and requires a

one-year commitment .

Please include a portfolio of relevant work (social media content, photography, design, or campaigns) with your application.

What You'll Do :

Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat

Optimize company pages across platforms to enhance visibility and brand engagement

Develop copy for social media, email marketing campaigns, and website content

Collaborate with an external website team to update landing pages and on-site messaging

Grow and engage social media audiences through strategic interaction and community building

Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts

Manage and execute a monthly content calendar and schedule for timely campaigns

Organize and maintain photo and video content libraries across internal servers

Assist in writing and editing editorial content for external media features

Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies

Analyze social media metrics and adjust strategies based on performance data

Collaborate closely with internal departments, including front office, clinical teams, business development, and providers

Design marketing collateral such as brochures, signage, mailers, and promotional cards

What You'll Bring to the Team :

Bachelor's degree in Communications, Marketing, Public Relations, or a related field; or 3–5 years of relevant work experience

Strong written and verbal communication skills

Proficiency in content creation (photo, video, and graphic design)

Proven experience managing social platforms and using social analytics tools

Highly organized, self-motivated, with excellent attention to detail and a positive, proactive mindset

Benefits & Perks :

Health, vision, and dental insurance

401(k) retirement plan

Paid time off and holiday leave

On-site free parking

Generous employee discounts and complimentary cosmetic services