Director, Marketing - Emergency Care

Director, Marketing

Stryker Emergency Care (EC), a fast-growing global business, is seeking a dynamic Director, Marketing to drive our global brand / downstream team, brand stewardship, and execution for the Emergency Care division encompassing the Community, Fire / EMS, Law Enforcement & Government agencies, and Hospital segments. The product portfolio includes capital medical equipment, accessories & disposables, as well as the system of care integration with our digital solutions software. This leader will set direction and lead culture for our Downstream teams, collaborate with cross-functional teams, and be a key face of Marketing to our wider sales teams and customers. Strong leadership and collaborative skills will be essential. This team includes 4 direct reports and a total team of 22 people.

Key Activities :

• Define and execute a US Annual Marketing Plan and 12-24 month strategies to achieve EC revenue growth / goals within allocated budget. Collaborate and share with our global regions be a leader in the process.
• Champion Marketing Excellence processes and ensure compliance to AMP, commercialization, pricing, and other marketing planning processes. Enable the Marketing Excellence coaching program within EC.
• Develop and recommend initiatives to gain greater market share, improve revenue, and increased market penetration be agile and responsive to dynamic market conditions.
• Evaluate customer and market data / trending, along with global sales data, to ensure appropriate strategies to advise and modify annual marketing plans and drive growth.
• Develop customer-focused offense, initiatives, and communications that will create sales and customer engagement and loyalty for our in-market products.
• Provide advice and counsel to senior business leaders about strategic opportunities.
• Cultivate key customer relationships, working productively with EC healthcare providers and KOLs as well as the field sales organization to improve clinical practice, implement programs, and drive product preference and market growth.
• Collaborate and build relationships within all levels of sales leadership ensure alignment on our AMP and other programs and initiatives.
• Build strong relationships with the EC Cross Functional groups (RAQA, Finance, IBP, MarComm, Legal, etc.)
• Communicate and collaborate with other Brand Marketing leaders both in Kalamazoo and across Stryker to share and learn about best practices and collaborate on initiatives that affect / impact many different markets across the Stryker system of care.
• Develop and grow our brand managers and individual contributors and contribute to Emergency Care Marketing as a talent destination.
• Collaborate closely with Portfolio / Upstream marketing, Education, and cross-functional leadership to ensure a comprehensive design and implementation of our strategies.
• Manages large team and responsible for building a culture of feedback, accountability, and performance / growth, while enabling everyone to show up as their best selves.
• Strong communication skills can communicate effectively with many levels throughout the Stryker organization (NASM mainstage, Divisional leadership, Marketing & sales teams, cross-functional events, Stryker marketing wide events, etc.)

Note : Up to 50% travel required

Essential duties & responsibilities :

Competitive Insights

Customer Insights

Customer Centric Development

Developing the Strategy and Marketing Plan

Budgets

Value Prop Segmentation

Value Prop Targeting & Positioning

Brand Stewardship

Evidence Generation

Marketing Objective

Source Volume and Strategic Objective

Sales Distribution Channel