Paid Media Specialist (Vista)

Plum Paper is seeking a

Paid Media Specialist

with direct, hands-on experience managing Google Ads and Meta Ads for e-commerce brands. This role is responsible for driving revenue and conversions primarily through paid performance channels, with additional opportunities to support email marketing and SEO initiatives.

Were looking for someone who combines a strong analytical mindset with creative problem-solving, thrives in a fast-paced environment, and is passionate about scaling an established DTC brand through smart, data-driven growth.

We Offer :

Competitive salary $70k - $85K + Quarterly Bonus Potential

Comprehensive benefits including, Medical, Dental, Vision, Company Paid Short-Term & Long-Term Disability and Paid Life Insurance

401k program with very Generous Company match

Work Life Balance - 12 company paid holidays, Paid Vacation and Paid Sick Time

A company culture that values individual contributions.

Professional Development Opportunities

Core Responsibilities : Paid Media

Your top priority is to manage and optimize Google and Meta advertising for e-commerce growth.

Campaign Strategy & Execution : Plan, build, and optimize paid campaigns across Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook, Instagram) to drive new-customer acquisition and profitable growth.

Merchant Center Management : Monitor and optimize Google Merchant Center for both paid feed performance and organic / SEO visibility. Ensure product data accuracy, feed health, and alignment with campaign strategy.

Performance Optimization : Monitor and improve key metrics including CPA, ROAS, CTR, and CVR; actively adjust bids, budgets, and targeting based on performance insights.

Budget Management : Own media budgets, pacing, and forecasting to ensure efficient spend and strong ROI.

Testing & Iteration : Design and execute structured A / B tests on ad creatives, audiences, and bidding strategies; quickly apply learnings.

Creative Collaboration : Partner with designers to brief and refine creative assets that perform across platforms.

Advanced Targeting : Implement and evolve audience segmentation, retargeting, and lookalike strategies to increase conversion efficiency.

Reporting & Insights : Deliver clear, actionable reports summarizing results, learnings, and recommendations for leadership.

SEO & Content Synergy : Apply SEO understanding to align paid media with organic keyword and content strategies to improve overall acquisition efficiency.

Secondary Responsibilities : Email & SMS Marketing

Execution & Optimization : Support email and SMS marketing through Klaviyohelping plan, segment, and optimize automated and campaign sends.

List Growth & Retention : Collaborate on strategies for lead capture, audience retention, and churn reduction.

Performance Analysis : Monitor key engagement metrics and test content, timing, and targeting to refine results.

Brand Consistency : Ensure tone, messaging, and creative across email / SMS align with paid media campaigns and brand voice.

Qualifications & Preferred Skills

35+ years of experience directly managing Google Ads and Meta Ads for e-commerce or DTC brands (required).

Proven track record of improving CPA, ROAS, and conversion performance through disciplined optimization.

Strong analytical mindset, comfortable using GA4 and Excel / Sheets to extract insights.

Working knowledge of SEO principles and their impact on paid media and content strategy.

Experience with Klaviyo or similar ESPs (flows, segmentation, deliverability best practices) is a plus.

Familiar with full-funnel lifecycle marketing from acquisition to retention.

Excellent attention to detail; rigorous about QAing links, UTMs, ad copy, and tracking setup.

Collaborative and proactive communicator who thrives in a cross-functional environment.

Self-starter who enjoys testing, learning, and continuously improving performance.

Education & Background

Bachelors degree in marketing, business, or equivalent work experience.

Prior experience in e-commerce or DTC environments is essential.

All offers of employment are based on the successful completion of a pre-employment background check. Threshold is an at-will employer. Employment is at will and, as such, are free to resign at any time without any reason. The company retains the right to terminate an employees employment at any time with or without reason or notice.

Thank you for your interest and considering this opportunity! Please send resume when applying.