Performance Marketing Manager (New York)

About Us :

At Zealthy, our mission is to make high-quality healthcare accessible to everyone, no matter their location. We are building the worlds largest and most trusted virtual healthcare platform, transforming how care is delivered to ensure anyone, anywhere, can receive the healthcare they need.

Founded by a healthcare entrepreneur with a proven track record, including scaling a previous company to a $5B valuation, Zealthy is positioned for sustainable growth as we rapidly scale to achieve our ambitious vision. Our unwavering commitment to quality and accessibility drives everything we do.

We are a team dedicated to serving our patients. While our in-person work culture runs Monday to Friday and typically extends beyond typical work hours, the true reward lies in the impact we create. Every team member is essential in building something groundbreaking. As a full-time team member, you wont just shape the future of healthcareyoull also share in our success through equity ownership, because we believe that every contributor should be a literal and figurative owner of what were creating.

If you are not ready to dedicate yourself to your work and the vision of building the worlds largest & highest quality telemedicine company 5 days a week in person, you should not apply.

Join us and help redefine the future of healthcare.

The Role :

We are currently seeking a full-time Performance Marketing Manager. You would be working in Meta and Google, as these are currently our primary channels. Hands-on experience in at least one of these (ideally both) is essential, but most of all the ability to lead performance marketing and also work on the creative aspects of marketing. While your primary responsibility will be to scale using these channels, you will identify and test new channels (e.g. Snap, TV, streaming, direct mail, etc.).

What Youll Do :

• Develop and execute comprehensive performance marketing strategies across various digital channels, including but not limited to paid search, display advertising, social media, and email marketing.
• Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
• Utilize analytics tools to track, measure, and report on key performance metrics.
• Regularly analyze campaign data to identify trends, insights, and areas for optimization.
• Manage and allocate budgets effectively across different marketing channels to maximize ROI.
• Plan and execute A / B tests to optimize ad creatives, landing pages, and other campaign elements.
• Implement advanced audience targeting strategies to reach and engage specific customer segments.
• Leverage data to refine and expand audience targeting for improved campaign effectiveness.
• Stay informed about industry trends, emerging technologies, and best practices in performance marketing.
• Continue to manage 3rd party vendors that enable compliance.

What Youll Bring :