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MarTech Product Owner

MarTech Product Owner

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Product Owner in the MarTech domain.

Key Responsibilities

Lead business discovery, capability assessment, and roadmap definition for marketing technology initiatives

Evaluate and provide strategic recommendations on the client's MarTech stack and operational processes

Manage product backlog, prioritize user stories, and align roadmap items with business goals and KPIs

Qualifications

7-10 years of professional experience, including 5+ years as a Product Owner or Business Analyst in the MarTech domain

Strong knowledge of major MarTech platforms such as Adobe Experience Cloud and Salesforce Marketing Cloud

Proven experience in MarTech capability assessment and roadmap creation

Hands-on experience in customer journey mapping and campaign workflows

Agile / Scrum Product Owner certification is preferred

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Product Owner • Grand Rapids, Michigan, United States

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