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Senior Product Marketing Manager

Senior Product Marketing Manager

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Senior Product Marketing Manager - Life Sciences.

Key Responsibilities

Develop and execute strategies for product launches, including market research, positioning, messaging, and sales enablement

Collaborate with product and sales teams to create compelling messaging and sales materials for life sciences

Maintain insights on buyer personas, market trends, and competitive landscape to inform product roadmap and planning

Required Qualifications

5+ years of experience in B2B SaaS product marketing or marketing within life sciences

Knowledge and experience in RWD / RWE, including EHR data

Ability to build and support positioning and messaging frameworks aligned with business goals

Strong analytical skills with an understanding of market conditions and customer needs

Able to operate effectively in a fast-paced, rapidly changing environment

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Senior Product Marketing Manager • Kalamazoo, Michigan, United States

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