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Creative Brand Strategist

Creative Brand Strategist

MediabistroNew York, NY, United States
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At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.

Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.

The Morning Brew team is clever, creative, and growing fast. Want in? Read on.

OVERVIEW

Morning Brew Inc. is looking for a Creative Strategy Manager to ideate, position, and package best-in-class advertiser programs across sales categories, with a strong emphasis on B2B.

The ideal candidate for this role will be a dynamic creative thinker who can craft compelling stories across all content platforms and brand categories. You know how to translate client objectives and messaging into creative concepts that seamlessly align with MBI's brand pillars and deeply resonate with our audience. You're just as comfortable pitching bold ideas as you are backing them up with data, insights, and a fully fleshed-out campaign strategy.

This position will report to the Director of Creative Strategy.

HERE'S WHAT YOU'LL BE WORKING ON

  • Developing innovative, insight-driven solutions to client challenges and creating impactful proposals that align with the MBI ecosystem, while meeting client goals and KPIs through compelling storytelling across newsletters, social video, editorial, podcasts, events, and more.
  • Collaborating with internal teams (Sales, Account Management, Events, Editorial, Insights & Analytics, etc.) to develop pitches that maximize our chances of winning.
  • You'll serve as a mentor and to junior strategists, providing guidance, feedback, and support to help them sharpen their skills and develop strategic thinking while simultaneously playing a key role in elevating the overall creative bar across the team.
  • Participating in client meetings as the leading creative voice, presenting ideas with clarity and confidence, guiding creative conversations, and building trust with senior-level marketers.
  • Serving as the liaison for one or more multimedia franchises, working closely with producers and creators to uncover storytelling opportunities that align with client interests.
  • Leading dynamic, well-structured brainstorms and cross-functional meetings that bring out the best ideas from across teams and disciplines. You'll be responsible for creating an inclusive environment where all voices are heard, ensuring sessions are productive, focused, and engaging. Beyond idea generation, you'll translate these outputs into actionable next steps, aligning partners and driving momentum toward standout creative solutions.
  • Partnering with Account Management to analyze campaign performance and translate insights into strategic solutions that expand partners into new formats, drive retention, deepen relationships, and fuel year-over-year growth.

QUALIFICATIONS

  • Four-year college degree or equivalent combination of skills, training and experience.
  • 6+ years of pre-sale experience at a digital publisher or agency, with extensive B2B expertise-crafting decks and narratives for RFP responses and proactive pitches. (Bonus points if you have experience development campaigns specifically focused on business decision-makers, enterprise audiences, and / or niche professional verticals.)
  • Strong foundation in brand strategy and creative thinking, with the ability to translate client objectives into compelling narratives that align with MBI's brand pillars and audience. Adept at leveraging market research, campaign performance data, and audience insights to inform and refine creative strategy, ensuring ideas are both resonant and results-driven.
  • Proven people management experience and a collaborative leadership style that fosters cross-functional alignment.
  • Outstanding communication, collaboration and organizational skills, paired with an impeccable eye for detail and identifying creative opportunities.
  • Ability to present ideas with confidence to senior-level marketers, articulating the strategy behind your work, and skillfully synthesizing feedback to refine and tailor media strategies.
  • Journalist-worthy writing and editing skills. A wordnik in a meme world.
  • Deadline-oriented project management skills with the ability to manage multiple priorities and work effectively under tight timelines.
  • Culture-first mindset and the ability to collaborate seamlessly across teams and disciplines.
  • Passion for Morning Brew Inc.'s editorial brands and mission.
  • A solutions-oriented philosophy of, "Yes, we'll figure it out."
  • Curiosity is part of your DNA. You have your finger on the pulse of cultural trends and evolving media consumption habits. You consistently seek out diverse and unique perspectives.
  • COMPENSATION

    $110,000

  • Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.
  • HOW WE TREAT EACH OTHER

    Respectful Cando r We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.

    Empathy

    We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.

    Inclusivity

    Morning Brew Inc is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply.

    HOW WE TREAT OUR WORK

    Curiosity

    We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.

    Accountability

    We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.

    Bias Toward Action

    We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.

    Challenger Mentality

    We don't allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.

    Clarity of Purpose

    We understand the "why" in our work, which helps us to operate at our highest level of performance and efficiency.

    PERKS

    While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.

    Brew's HQ :

    Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC's Flatiron District.

    401(k) employer match :

    We want to help you prepare for the future, now.

    Premium health, vision, and dental plans :

    Your health matters!

    Mental health benefits :

    Personalized plans and programs to promote your mental well-being.

    Extra help when you need it :

    Including a care concierge, plus free access to One Medical and the Calm app.

    Family planning :

    Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.

    Employee Resource Groups :

    Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded

    Gym and workout class reimbursements :

    It pays to be healthy.

    Annual learning credit :

    Want to learn something new? We'll reimburse you.

    BRIEF BREW HISTORY

    Morning Brew Inc. was founded in 2015 by two entrepreneurial college students who noticed their peers were not consuming legacy media resources about business and finance news, but had a high desire to learn about those topics. What started as a small on-campus email has since evolved into a multi-channel media company that operates 20+ unique content franchises. All while maintaining our witty, honest and engaging tone that millions of loyal MBI audience members rely upon daily to better navigate the world.

    In 2020 a majority stake in MBI was acquired by Axel Springer SE and in February 2025 that position was increased to full ownership of the business. Axel Springer SE is a family-owned, transatlantic media company headquartered in Berlin and New York that is committed to the values of a free and informed society. To learn more about Axel Springer SE and what defines us, visit axelspringer.com.

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