Wonder is hiring : Creative Strategist, Tastemade Ads in New York

Overview

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About Tastemade, part of Wonder Group, brings together a community of people to discover mouth-watering cuisines from around the world, explore never-before-seen destinations, and elevate everyday living spaces. Tastemade creates award-winning video content and original programming in the categories of Food, Travel, and Home & Design across all major streaming and social platforms, reaching millions of monthly viewers.

The Role

As a Creative Strategist at Tastemade, you’ll be a key architect of our brand partnership solutions—translating advertiser goals into compelling, cross-platform campaigns that blend content, media, talent, and commerce. This role suits a creative and strategic thinker with a deep understanding of full-funnel marketing, paid and organic social, creator marketing, and performance media. You’ll partner closely with Sales, Social, Production, Talent, and Account Management teams to concept and package high-impact programs for enterprise and mid-market advertisers and their agencies. You will own the strategic development of proactive pitches and RFP responses for the sales team in pursuit of revenue growth. This role reports to the Creative Strategy Manager, within the Tastemade Ads team.

Key Responsibilities

• Develop compelling, scalable partnership strategies in response to RFPs and RFIs—clearly articulating the “why Tastemade” story and connecting brand goals to our editorial voice and the broader Wonder ecosystem including Grubhub, Blue Apron, and Wonder.
• Work alongside sales leadership to develop proactive sales packages supporting Tastemade tentpoles and seasonal moments.
• Design full-funnel, platform-specific distribution plans for custom and supplied creative—leveraging best practices, emerging trends, CTAs, and retargeting strategies to drive performance.
• Surface actionable consumer and cultural insights through social listening tools, trend analysis, and platform behavior to inform campaign strategy.
• Collaborate with cross-functional partners (Social, Sales, Talent, Production, Account Management) to bring proposals to life—ensuring solutions are creative, strategic, and operationally sound.
• Own proposal development from concept to deck—translating big ideas into visually compelling, tactically executable programs.
• Serve as a client-facing creative lead—presenting ideas alongside sales to strengthen relationships and drive deal success.
• Lead high-impact initiatives while mentoring junior teammates to raise the bar across strategy, creativity, and execution.

The Experience You Have

The way you work

Base Salary

$96,000-$108,000 per year. Wonder Group uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.

Our hybrid model requires 3 days a week in the office. You may come in more often for collaboration. You’re welcome to be in the office up to 5 days a week if it works for you.

Benefits

We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.

A final note

At Wonder, we believe that to build the best team we hire with an objective lens. We are committed to fair hiring practices and to diversity, equity, and inclusion. We do not discriminate or make decisions based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.

We look forward to hearing from you! We’ll contact you via email or text to schedule interviews and share information about your candidacy.

Job Details

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