Marketing Data Analyst

Job Description

Job Description

ESSENTIAL FUNCTIONS

• Collect, integrate, and analyze data across multiple marketing channels including digital campaigns (paid search, paid social, display ads), SEO, PR, blog content, email, and social media.
• Analyze Salesforce Lightning data to assess referral trends, liaison activity, and the effectiveness of account-based targeting across practices, providers, and health systems.
• Evaluate marketing performance against KPIs such as cost per acquisition (CPA), new patient volume, referral conversions, and ROI by geography, service line, and channel.
• Develop and maintain marketing dashboards in collaboration with the Analytics team using tools like Power BI, Snowflake, and other platforms.
• Track and report on liaison / field marketing effectiveness, including referral source performance, territory penetration, and conversion to scheduled appointments.
• Design visually intuitive dashboards and leadership-level reporting packages for Marketing, Corporate, and customer-facing teams.
• Perform segmentation and cohort analysis to assess behavior patterns by provider, location, coverage, body part, and referral type.
• Support A / B testing and campaign experiments to evaluate effectiveness and guide optimizations.
• Identify data gaps, troubleshoot discrepancies, and uphold data quality across all sources.
• Stay current with marketing technology, analytics tools, and industry best practices to enhance reporting capabilities.

EDUCATION

EXPERIENCE

KNOWLEDGE

SKILLS

ABILITIES

ENVIRONMENTAL WORKING CONDITIONS

PHYSICAL / MENTAL DEMANDS

ORGANIZATIONAL REQUIREMENTS

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities and working conditions may change as needs evolve.