Overview
Our Client, a Mass Media and Entertainmernt company, is looking for a Media Coordinator / Specialist – Owned & Operated Media for their New York, NY / Hybrid location.
Responsibilities
- Serve as a primary point of contact for implementation across Client USN O&O media inventory.
- Execute daily and weekly promotional priorities with a focus on accurate log scheduling and timely delivery.
- Set up campaigns in linear and digital scheduling systems, ensuring alignment with strategic goals.
- Traffic digital video and display creatives using platforms such as Google Ad Manager, Freewheel, and Campaign Manager, ensuring proper placement across inventory.
- Monitor campaign performance and conduct data analysis for both linear and digital media efforts.
- Assist in building custom audience targets using data sources such as Nielsen and 1st / 3rd party analytics.
- Resolve discrepancy reports from the Broadcast Center regarding promos, including during off-hours as part of an on-call rotation.
- Collaborate with Marketing, Media Logistics, Digital Agencies, and Commercial Operations to ensure network strategies are followed and troubleshoot technical issues as needed.
- Produce ad hoc reports and support additional duties as assigned.
Requirements
Broadcast Log Scheduling & Media Operations Interest or ExperienceThis role is deeply rooted in the execution of promos across linear / digital platforms, which requires solid time management skills, prioritization, detail oriented.Digital Trafficking & Platform ExperienceCandidates manage placements across Client digital platforms.Data Analysis & Audience TargetingThe role involves monitoring campaign performance and building audience targets using proprietary programs.Strong relationship with numbersInterest in mediaFearlessness to ask questionsFamiliarity with building custom audiences.Understanding how linear and digital media complement each other in a cross-platform promotional strategy.Prior work in a TV network, or media agency environment, especially with promotional scheduling.Why Should You Apply?
Health BenefitsReferral ProgramExcellent growth and advancement opportunitiesEqual Opportunity
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
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