Senior Performance Marketing Analyst I

Senior Performance Marketing Analyst

Are you a business-savvy Analyst with an entrepreneurial mindset? Do you thrive in fast-paced, dynamic environments where problem-solving is key and collaboration is everything? Are you looking to join a company with :

An award-winning culture

Modern, innovative technology products

A client roster of top-tier enterprise retailers and publishers

And serious momentum for growth?

If you enjoy mentoring others, influencing decisions, and being part of a high-performing, supportive team we want to hear from you. Join us and be part of a company where your ideas matter, your growth is supported, and your work makes a real impact.

The Senior Performance Marketing Analyst is based in LA, reports to the Manager, Digital Marketing & Analytics, and is a part of the US Traffic Acquisition & Analytics team. The Senior Performance Marketing Analyst is responsible for analyzing and optimizing various aspects of digital marketing campaigns to improve their performance, drive desired outcomes, and identify potentials that drive the growth of Connexity and our partners.

Connexity is a leading performance marketing technology company with a 25-year track record of helping online retailers acquire new customers and drive profitable sales. As the largest independent source of new customer acquisition for ecommerce, we simplify the complexities of managing multiple acquisition channels, delivering measurable results for thousands of retailers across the US, EMEA, and APAC. With decades of proven success, we focus on driving ROI through scalable, data-driven solutions that connect retailers with high-intent shoppers around the world.

Responsibilities

Analytics

Allocation of time : 40%

Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality

Formulate hypotheses that can be tested, measured, and reported on to a larger audience

Support business initiatives by identifying key trends in big data that can drive growth for the business

Validate data integrity in all analyses performed

Operations & Execution

Allocation of time : 40%

Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)

Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations

Manage the quality of inbound and outbound traffic and optimize toward business targets daily

Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins

Act as internal and external source expert for accounts & business unit(s) managed

Strategy & Innovation

Allocation of time : 10%

Produce and present executive reports that provide recommendations to drive high-level decision-making

Lead projects and pitch ideas for products / processes that enhance operational effectiveness

Develop project and product roadmaps that support the growth of business units owned

Remain current on professional and industry developments directly impacting area of responsibility

Leadership & Team Development

Allocation of time : 10%

Play a key role in mentoring and guiding the professional development of junior-level analysts

Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)

Develop training protocol and onboard new hires to be operationally effective within three months

Supervise mentees' daily activities against goals and provide them with frequent feedback for growth

Demonstrate ability to maximize mentee performance and contribution to the team

Manage and maintain strong relationships with media vendors