Media Supervisor Job at Laughlin Constable in Chicago

This range is provided by Laughlin Constable. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00 / yr - $95,000.00 / yr

The Media Supervisor will manage day-to-day expectations and communications for a leading convenience and fuel retailer with aggressive growth, sales, and market share goals. This position requires the ability to balance brand-building with highly targeted local-market activation, ensuring media strategies deliver measurable impact across both established and emerging markets.

The Supervisor will establish a true partnership with the Client’s business by gaining and maintaining a deep understanding of retail category dynamics, competitive activity, regional market differences, and seasonal sales drivers. They will maintain a vocal, visible role in all major internal and client meetings and be ready to step in and handle situations when the Media Director is not available.

This role offers frequent client contact and the opportunity to lead cross-media integration across a high-volume, performance-driven retail account.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage day-to-day expectations and communications with the Client, building trusted relationships and ensuring alignment with sales, traffic, and brand equity goals.
• Understand client business objectives and translate them into actionable, measurable media strategies and tactical plans across traditional and digital channels.
• Leverage proprietary and third-party research tools to deeply understand target audience segments — including their behaviors, motivations, and media consumption patterns — and distill those findings into relevant, actionable insights that inform hyperlocal and overarching media strategies that exceed client goals, address challenges, and identify innovative tactics to drive growth.
• Prepare and present integrated communication plans that clearly and succinctly convey objectives, strategy, rationale, and tactical execution to the client.
• Maintain thorough, up-to-date knowledge of the Client’s business, including market share, business priorities, category seasonality, and competitive strategies.
• Oversee Coordinators, managing day-to-day operations of all media activity and ensuring plans align with the Client’s business needs.
• Use proprietary and third-party research tools (e.g., Telmar, Resonate Data, Vivvex) to inform strategic planning and audience targeting.
• Prepare and present integrated communication plans including objectives, strategy, rationale, and supporting documentation, with a focus on both national and local-market initiatives.
• Ensure effective stewardship of client budgets and media billings, proactively managing investment pacing and reconciling discrepancies.
• Partner with finance and operations teams to maintain accuracy in all billing, authorization, and reconciliation processes.
• Oversee and mentor Coordinator, ensuring they understand the unique objectives, strategies, and KPIs for the Client’s campaigns.
• Establish strong working relationships with creative, analytics, and specialist teams to ensure seamless integration of media and messaging.
• Foster a culture of curiosity and innovation, encouraging the team to explore emerging media channels and retail-specific opportunities.
• Continuously analyze campaign performance, working collaboratively with analytics, to identify opportunities for improvement, applying a test-and-learn approach.
• Stay abreast of retail, media, and consumer trends — especially in convenience, foodservice, and fuel categories — to identify proactive opportunities for the Client.
• Cultivate strong relationships within the media sales community to leverage partnerships and secure high-value opportunities.

REQUIRED EXPERIENCE / SKILLS

Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising and Marketing

Industries

Advertising Services

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