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Product Marketing Associate

Product Marketing Associate

HireMindsBoston, MA, United States
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We’re seeking a Senior Product Marketing Associate to help shape and communicate the value of innovative products in a dynamic, two-sided marketplace. This role offers exposure to the full go-to-market lifecycle—from research and positioning to launch execution and driving adoption. You’ll collaborate with cross-functional teams including Sales, Brand Marketing, Performance Marketing, Creative, and Product. It’s a strong career-building opportunity for someone early in their marketing journey who wants visibility and impact.

What You’ll Do

  • Conduct and analyze customer research to generate insights that inform product strategy.
  • Develop messaging frameworks and proof points that clearly articulate product value.
  • Partner with Sales to create collateral, pitch decks, and enablement tools that support product adoption.
  • Collaborate with Creative and Performance Marketing to brief and refresh consumer-facing assets (ads, emails, landing pages, testimonials, videos).
  • Contribute to campaigns that span both B2B (dealers) and B2C (consumers) audiences.
  • Share best practices across U.S. and international markets.
  • Build strong partnerships across teams to ensure alignment and transparency.

What You Bring

  • 2+ years of marketing experience (tech, marketplace, or product marketing experience preferred).
  • Strong writing and messaging skills with the ability to adapt tone and style.
  • Analytical mindset; comfortable using data to measure impact and guide decisions.
  • Ability to balance creativity with structure—organized, resourceful, and solution-oriented.
  • Comfort working in a fast-paced, collaborative environment.
  • Bachelor’s degree; writing-intensive and / or quantitative background a plus.

    • What’s in It for You :

  • Hybrid model (~3 days / week in office) with additional flex and remote weeks.
  • Commuter stipend, daily lunch stipend, and excellent office space.
  • Comprehensive health, wellness, and career development benefits.
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