Customer Lifecycle Marketer

Customer Lifecycle Marketer

Join one of Baltimore's Best Places to Work!

The Baltimore Banner is a Pulitzer award-winning, nonprofit newsroom founded to bring high-quality local journalism to the Baltimore metro area as well as Montgomery County. We are creating a vibrant, strong, trustworthy, and sustainable news organization, seeking to re-imagine the future of local news. Using a multi-platform news operation, covering a broad range of topics from local government to culture and the arts. We tell stories that reflect the community, connecting neighbors, holding government institutions accountable, and making sense of the world. All this work is grounded in truth. We believe we can contribute to a more vibrant, informed, and whole Baltimore, surrounding counties, and the state of Maryland.

We're looking for a Customer Lifecycle Marketer who will lead the development, implementation, and management of innovative marketing programs aimed at growing, engaging, and retaining our digital subscribers to maximize customer lifetime value (CLV) and revenues. Reporting to the Senior Manager, Customer Engagement and Retention, this role leverages your strategic insights and creative execution to drive business success and enhance the customer experience. If you thrive in a collaborative environment and want to make a meaningful impact across the entire organization, we'd love to hear from you!

What You'll Do :

• Collaborate with marketing leadership to align company objectives and translate them into effective marketing campaigns.
• Assist in developing, executing, and monitoring test plans to enhance customer engagement and retention across various channels including email marketing, retargeting, personalization, payment processing, dispute resolution, segmentation, and cross-functional collaboration.
• Oversee outsourced Customer Care operations to ensure alignment with company customer service goals and compliance policies. Identify and establish processes that integrate effectively with tools and platforms.
• Manage operations for institutional subscriptions, including communicating with Sales Reps for Request for Proposals (RFPs), contract management, campaign setup, and renewal communications.
• Work under guidance from marketing leadership to create personalized, omnichannel experiences aimed at driving valuable customer interactions.
• Collaborate closely with analytics colleagues to access necessary data and insights for informed marketing decision-making.

What You Bring :

Salary Range : $80,000 - $90,000 Individual pay may vary from the target range and is determined by several factors, including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equitable across the board.

Our amazing benefits include :

Our Core Values :

The Venetoulis Institute embraces diversity and inclusion, and we are wholeheartedly committed to being proactive in inspiring a culture of inclusion across our organization. We are dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every employee the opportunity to reach their full potential.

We are dedicated to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation due to a disability to participate in the application process, please contact careers@thebaltimorebanner.com to request accommodation. Reasonable accommodations may include, but are not limited to, adjustments in the application process, modifications or assistance regarding job interviews, and accommodations to enable access to our facilities. We appreciate the value that individuals with disabilities bring to our workforce and encourage applicants with disabilities to disclose their needs for accommodation to facilitate a smooth and inclusive recruitment experience.